Click here to download this episode. Whether it’s a tweet, an article or Q&A on your website, small businesses are creating more content than ever before. In this Social Media for Small Business podcast, Cas McCullough, Founder of Content Marketing Cardiology, explains the best types of content small businesses should publish to really add value to their clients. Today, you can’t manipulate a response from your customers. Content marketing is a great way to educate and inform your customers to make a decision.
Listen to this Social Media for Small Business interview with Cas McCullough to learn:
- How you can use social media to promote your business
- Why social media is a relationship-building exercise
- How to educate your customers to buy from you, rather than manipulating them into buy from you
- Content strategies for social platforms – How to recognise where there are gaps and how to ensure your social networks are working together and not in isolation
- How to integrate social media with email marketing
- How you can use social media to build your list
- How running competitions across social media helps to build your list
Mentioned in episode:
- Facebook extends mobile page redesign to Android
- Facebook cover photo compliance tool
- problogger.net – Blog tips to help you make money blogging
- Simply Measured
- Echofon for Mac – The minimal yet powerful Twitter app that syncs unread Tweets with your iPhone.
- YouTube Pilots Paid Content
