Personal branding can be described as selling yourself. Thanks to social media, it has become much more important than ever before.
Broadcasting ourselves
Social media is a wonderful platform from where we can broadcast our personal messages so that we can accomplish what we want. When it is in the professional sphere, it is LinkedIn. For sharing in our social circle, like family and friends, Facebook is preferred. Visual self expression can be achieved through Instagram. Pinterest is ideal for passions. If you want to mix them all, Twitter makes the perfect choice. It makes a great life decision to utilise the personal brand as a guide when you are engaged on social media. You should consider the ways of using each social media outlet to reach your goals – professionally and personally.
Points taken
You must think in advance and act in a consistent manner when you write posts and upload pictures. Consistency should also be maintained when you react to others. Keep the following factors in mind when you use social media to augment your personal brand:
- Take photos carefully: It is said that a single picture is more valued than a thousand words. This statement is most true in social media. The photo of you on the screen speaks a lot when it comes to your personal brand. In such a circumstance, it is imperative to look at the image carefully before you click the Upload button. Keep liquor glasses off the frame and maintain a certain decorum in a few social situations. This becomes particularly important when you strive to portray more professionalism. If you include your family members in that photo, do so in an appropriate manner.
- Read multiple times and edit before you post: Any post written by you contributes to the perception of people when it comes to your personal brand. Post in a very careful manner, knowing that readers are combing through every word. Never write anything in haste and edit the words. Re-read your post at least twice before you share.
- When you react, do so with caution: It will be a very unwise move to react immediately to a seemingly incendiary post or comment. Do not respond in an emotional manner. Desist writing for some time and think a number of times before you write the reply. Keep in mind that words written can be taken out of that context and be used to defame you. Since you do not know what the reaction of others’ will be, so respond without the baggage of emotion.
- Always be consistent: Do remember that one of the crucial characters of any great brand is its consistency. It becomes even more important when the subject becomes a human. You should keep reminding yourself of being consistent – even if circumstances are hard for you to do so.
If you behave in a consistent manner on social media, it will not be hard to create a personal brand. Do this over a period of time, over successive meaningful posts and appropriate pictures.
