Collaborative Leadership and Marketing Smarts from Barack Obama

Ok, what I want to know is WHEN did Barack Obama and his team think up this great URL for the next part of their campaign? Through parts of Obama’s run-up to the election — from his online strategy to the way his groundtroops produced huge showcases that resembled well-run rock concerts — it’s been obvious that he and his team know a little about marketing. Now this new site (even by its name) keeps up the message that the groundtroops and Barack himself have worked so hard to instill as their mantra. He is about Change. That is his brand and his message. Check out this landing page as the Obama team seeks collaboration from the public on the Vision for the USA. He’s listening.  He’s speaking.  There is direct exchange.