Last week, I was one of over 19,000 crazies at South By South West Interactive, a five-day festival held in Austin, Texas. The five-day program is about all things media and technology. There are tribes of people – bloggers, authors, developers, professors, tech-heads, geeks, content-creators, publishers etc… It’s also where great minds in new technology development gather to learn, network and hear about the innovations that are taking place across industries. This year it was great to more fellow Aussies along that before. In this interview Cat Matson of Alito tells us why she made the big trek to attend this conference and what she’d learned so far! I managed to capture the ideas and stories of some exciting folks and will share those with you over the coming weeks. Best wishes, Suzi