Or could that small piece of paper be your business pitching partner? “Let me give you my business card” When was the last time you went to a conference, seminar or networking event where there wasn’t an exchange of business cards? How does it feel if you can’t reciprocate? You’ve left your cards at home. Or you don’t actually have one. What do you say? Maybe it doesn’t matter. Or is it possible without one you’re missing the first opportunity to get some instantaneous brand leverage? Just as the demise of printed books has been predicted for some time, so some commentators have suggested the business card is a dinosaur. Could a simple tool that’s been around for hundreds of years still be relevant or valuable? The internet has changed the way we use business cards – just like it’s changed the way we consume books, magazines and newspapers. Sharing of contact information isn’t the main game any more. We have LinkedIn and smart phones to do that for us. Now, the key purpose of your business card is to introduce and extend your brand. Think of it as a tiny brochure. View every card you hand out as a marketing opportunity.
What does a (well designed) business card have going for it?
Simplicity A business card is much easier to give and use than any app out there. Despite what techies may tell you, people bumping phones instead of exchanging cards just isn’t happening. Business cards are an efficient and easy way to instantly share. Emotion As more and more of our connections are online, the real world becomes correspondingly more precious. Tangible messages connect more strongly with emotion, and are perceived as more valuable. Physical communication creates a longer lasting impression, and we humans actually trust things we can touch more. Story The sharing of a thoughtfully designed, interesting business card will provoke conversation about your business. It’s a powerful expression of your identity, which promotes your business idea in a nutshell. And when you receive someone’s business card, you have an opening for a conversation about their business too. To create a business card that will help your business pitch doesn’t need to cost the earth. But do remember this small piece of paper may be the first exposure to your brand. Invest enough to ensure your branding is consistent, content is clear and the design and print quality makes you proud to hand them out. If you give enough care and attention to this little marketing workhorse, it can pay big dividends in spreading your brand and your story. It’s no coincidence that a business card is the first item that most businesses print. Without one, does it look like you’re really in business? For more business card inspiration, check these out.
