We ask and answer questions all day, every day. “How are you?” “How was your weekend?” “How’s business going?” Most of these questions call for superficial, polite answers – “Well thanks”; “Great, how was yours?” and my favourite “Really busy”. :-) Different types of questions, of course, need to be asked if we’re going to get meaningful answers. Women have long learned NOT to ask ‘What are you thinking?’ of their men if they want an insight into their mind … but have we learned to ask the ‘right’ questions of ourselves when it comes to our business? Performance questions are essential to ask on a regular basis:
- What was our revenue this period?
- What was our profit?
- What was our return on time, effort and financial investments?
- What are the trends?
And then to maximise the power of those questions, you need to ask:
- Is that good enough?
- If yes, how do we maintain or improve that performance?
- If not, what needs to happen differently?
- How do we do it differently?
It’s also useful to ask personal effectiveness questions:
- What will I do more of?
- What will I do less of?
- What will I stop doing?
It’s also important to have the right questions asked of you by other people. One of the most valuable aspects of working with a thoughtful business advisor, mentor or colleague is the insights gained from answering the ‘right’ questions. These are the questions that go beyond the transactional ‘what, where and when’ but push through questions of ‘why, how and what if?’ I’m curious … what is the best business question you’ve ever answered? What insights did you gain, and why was it such a potent question?
