HerBusiness Members Making it!
Member of the Week Catriona Pollard, CP Communications 
ABN Member Catriona Pollard is the founder and director of CP Communications, one of Sydney’s most respected and innovative boutique PR agencies. Catriona was one of the early adopters of social media in PR, and is now a pioneer in blending PR with social media strategies. Her extensive knowledge and expertise sees that she is regularly approached by media organisations, with her most recent appearance in BRW’s article ‘Eight Secrets to Social Media Success’.
“Brands and business that aren’t exploring social media are absolutely missing out on easy opportunities to increase sales, brand recognition and volume referrals,” says Catriona in BRW.
“There has to be a strategy behind the platforms you choose, the messages you share and [their] frequency.” Catriona also brings her creativity and expertise to HerBusiness, where she is a regular contributor to articles and webinars.
About CP Communications CP Communications is one of Sydney’s most respected and innovative boutique PR agencies. Providing professional PR and social media services, they believe that good PR is about asking the right questions and understanding the landscape of the media market. CP Communications offer creative and strategic PR and social media solutions that achieve positive media coverage, increased brand awareness and improved sales results. They provide services in strategic PR and marketing programs, copy writing and editing, public and media relations and social media training.
