Are you missing out on a vital business tool? Among the most valuable of all pieces of content we have as business owners is our customer stories in the form of case studies, client profiles and testimonials. Regardless, many businesses are failing to utilise these stories, and therefore failing to reap in the huge range of benefits that these stories can provide your business! In this free cheat sheet, we show you how testimonials in particular can position you as an authority, help your prospects like you, and provide social proof to your customers. This cheat sheet outlines the best questions to ask to get the best possible testimonials for your business.
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