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Cat Matson is one of Australia’s leading commentators on social media. In this recent herBusiness podcast, Cat explains the beneficial and lasting impact that a social media presence may have, especially for a small to medium sized business. Cat’s “connect the dots approach to business” has particularly influenced her interest in social media. She explains that specific opportunities offered by social media, for branding, loyalty building, or promotions, have caused it to become more than just a trend. As only 36% of small businesses have a social media presence, Cat explains how disinterest or ignorance regarding social media closes off many small business’s marketing and branding opportunities. Overall, in order to make the best use of social media, Cat recommends you identify your bottom line objective. If you’re aiming to increase profits, as most businesses are, then, consider how you might implement social media to drive sales. Cat describes the profundity of social media’s development and presence:
- Social media’s revolutionary impact on customer research and decision-making
- The ways in which different platforms can be specifically utilised to better connect with customers and potential customers
- How inspirational and organic content can be incorporated into social media to develop more personal customer relations
- The unique interactions, branding and opportunities for referrals that are a part of social media
Listen to this herBusiness interview with Cat Matson to learn:
- How to incorporate your business strategy into social media
- How to apply your own perspective to social media and think in the mindset of a consumer
- What tone of voice to use, frequency of postings, and other details to tailor to your business
- How external input can enhance your social media presence and grow your business’s customer base
- What this year’s social media report by Sensis says about small business and social media usage
