BOOKED for Lunch – Obliquity by John Kay – Free Webinar

About the Book

OBLIQUITY: Why Our Goals Are Best Achieved Indirectly

Obliquity is the principle that complex goals are best achieved indirectly. This book explains why the happiest people aren’t necessarily those who focus on happiness, and how the most successful cities aren’t planned (look at Paris versus Brasilia). And if a company announces shareholder return as its number one goal, perhaps we should beware: the most profit-orientated companies aren’t usually the most profitable. Paradoxical as it sounds, if you want to go in one direction, the best route may involve going in another. Using dozens of intriguing examples, Obliquity explains how. The Panama Canal, for instance, follows the shortest crossing of America; and yet it starts by following a south-easterly direction. The shortest straight line running from east to west goes through Nicaragua, and this ‘direct’ route is much longer. The people who first found this route weren’t looking west, and they were looking for silver and gold – not oceans. And John explains the ‘why?’ and the ‘how?’ Obliquity is necessary because we live in an world of uncertainty and complexity; the problems we encounter aren’t always clear – and we often can’t pinpoint what our goals are anyway; circumstances change; people change – and are infuriatingly hard to predict; and direct approaches are often arrogant and unimaginative (Did Le Corbusier really think people would ever feel at home in his ‘machines for living in’?) John shows how we can apply the principle of obliquity to our own lives (why ‘muddling through’ can sometimes be the answer).

About the Author

John Kay

John Kay is a visiting professor at the London School of Economics and a fellow of St John’s College, Oxford. As research director and director of the Institute for Fiscal Studies he established it as one of Britain’s most respected think tanks. Since then he has been a professor at the London Business School and the University of Oxford, where he was the first director of the Said Business School. He is a regular columnist for the Financial Times and the author of numerous books, including The Truth About Markets and The Long and the Short of It. Read more about John Kay.

About the BOOKED for Lunch Webinar Series

The BOOKED for Lunch webinar series are free lunch-time webinars that feature bestselling business authors and thinkers. Presented by the HerBusiness and GoToWebinar these events are open to men and women who seek to expand their business education and to be inspired by thought leaders who will present new trends, big ideas and pose thoughtful questions. To participate all you need is access to the internet. So, book yourself in for the next BOOKED for Lunch series and get ready for some powerful food for thought. Read more about the BOOKED for Lunch webinar series.