Obliquity with John Kay

If you want to go in one direction, the best route may involve going in another. This is the concept of ‘obliquity’: paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain.

During his BOOKED for Lunch presentation, John Kay tells us:

• Why shifting your focus to the bottom line could be the worst decision for your business.
• How a focus on the value you add and the pursuit of excellence, could lead you to more success than you imagine.
• When it’s time to ‘rip up the rulebook’ and transcend traditional business practice.
• The role of failure in success.
• Why letting go of success may be the best action to take if you truly want to succeed.

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