We’re living through a shift three times as big as the industrial revolution; an epochal change in social, structural and economic shift where power is shifting and fragmenting. For business, power is no longer about might and ownership – in today’s digital age it’s about access and adaptability. According to technology and business thought leader Steve Sammartino, this multi-generational shift will displace the dominate players and install new commercial heroes.
In the same vein as works by Malcolm Gladwell, Seth Godin and Nassim Taleb, The Great Fragmentation is a business survival manifesto for the technology revolution which assesses the entire change in the business landscape – not just the trends inside of it. This book shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives.
Ideal for corporates and entrepreneurs, this book lays out the new battle ground for the future they’ll both be competing for.
