About Me - My Biography

Steve Sammartino had his first startup at age 10 running an egg farm in his backyard. He worked in Marketing & advertising at executive levels and escaped his cubicle in 2005 to found rentoid.com – a peer to peer renting portal.

After a successful exit he embarked on a crazy projects including putting a Lego space shuttle into orbit, building a Lego car with an engine that runs on air. His debut book, The Great Fragmentation came out this September.

It’s a marketing manifesto for the technology revolution and has already been translated into multiple languages.

His first book, The Great Fragmentation — Why the future of business is small, is out now.