When Yvonne Shepherd took a break from corporate life to hike the Great Ocean Road walk in Victoria with twelve other women, she wasn’t thinking about a business plan. She just wanted to clear her head.
But that walk became a journey, and that journey became a business. Now Women’s Fitness Adventures is a thriving business that makes Yvonne and her family happy and proud.
Yvonne had a background in marketing, but that background didn’t teach her how to reach the customer of today or how to make money with her idea. But when she reached the rough parts of the trail, she chose to keep climbing.
“There comes a turning point in your business where you need to make a decision about whether you’re in it or not. If I had not invested in my own education, I would still have a hobby.”
In this video, Yvonne tells us how she made a business out of a single adventure by investing in herself and her education.
The success of that investment surprises even Yvonne. Now, adventure, community, and freedom are a part of her daily life as she continues on the journey towards her ideal business.
What is Yvonne’s ideal business?
“It’s crafting the life that I want for now, and for the future.”
Here’s to doing what you love,
Suzi
CEO
HerBusiness
