Have you ever purchased software that you don’t need? Signed up to a social networking site and not known how to use it effectively? Technology can increase productivity and convenience, but it can also be a costly investment.
Given that technology is playing an increasingly powerful role in the day-to-day running of small businesses, it is important to know what you want out of it.
A recent survey of ABN community members* has found that an overwhelming majority of business owners rely on technology in all its various forms to conduct their business. Eighty-two percent of participants acknowledge that technology plays a significant role in the day-to-day running of their business, while only two percent of respondents say that it occupies a small role.
The general sentiment among members is that online resources and the Internet are invaluable tools, particularly for those working from remote areas or based overseas. Many – if not most – businesses also operate online, so online technologies are crucial to the management of websites and e-commerce as well as promotional and marketing strategies.
From the humble printer to the ubiquitous Dropbox, tasks like scanning, file sharing, accounting and content hosting benefit from the aid of technology and consume much less time than they would have a decade ago. To avoid the risks and frustrations of the trial-and-error approach to technology, the ABN helps business owners understand how they can employ technology to produce better results. With practical tips in such webinars as the Social Media for Small Business series and regular blog posts by our most successful entrepreneurs, we can help you integrate technology into your business to boost sales and growth.
To get you started, here are some of our top posts with tips on how to make the most of technology for your business:
• 20 Profitable Facts About Facebook You Need to Know • 4 Simple Ingredients for Website Success • Cloud-Based Solutions – Work Smarter, Not Harder Learn more information about the benefits of Premium Membership with the Herbusiness Network. *Survey conducted by Tribe Research, commissioned by the Australian Businesswomen’s Network
