In his newest book Linchpin – Are You Indispensible? marketer Seth Godin asks: What is your superpower? (He explains that your superpower is not your USP, it’s not your ‘strength’ or your ‘core competence’, it’s that about you that tells me how you can help me – or how I can help you. It’s the unique talent that you choose to develop.) In the lead up to International Women’s Day I was invited to speak to a group of young business people at CBS Interactive. So, I posed the “What’s your superpower?” question to them (along with letting them know that it was okay to NOT know what you want to be when you grow up – I’d left home at 17 and didn’t have a tertiary education but have worked long and hard to improve my skills, encouraged them to try lots of different things that interested them – telling them I assumed that they HAVE a rare gift, that if they chose to share would make them very happy and make a big contribution to others – and I invited them to dare to lead).
Something I said seemed to stick. I heard, from the lovely woman who coordinated my presentation, that over lunch that day, they talked about what they thought their super-powers are. That made my heart sing. In Linchpin, Godin says: “The ‘super’ part and the ‘power’ part come note from something you’re born with, but from something you choose to do and, more important, from something you choose to give.” Choose today. Warmly, Suzi P.S. If you haven’t yet signed up to attend the free webinar with Seth Godin on 23 March at 12.00pm AEDT, here’s a link. I hope you’ll join me.
