This week: Podcasting, Seesmic Desktop, the new Women in Business eNewsletter and Making Videos with the Mino-HD
- Freshly shucker oysters, boulliabaise (sp?) and tuna done rare. Is there better food on a sunny Sydney afternoon? Winter take your time! #
- Hmmm that would be shucked oysters. Stupid preemptive text. Or is it the semillion Sauvignon ? #
- Just ‘bit the bullet’ and registered for the SMH Half Marathon in May. Sheesh they charge you a bit for the privilege! #
- RT @JamesBurgin: Podcast of Zappos CEO’s #sxsw talk “Delivering Happiness” http://bit.ly/zsxswaudio – Slides at: http://bit.ly/zsxsw [Grt!] #
- The new herVoice advocacy newsletter for women is our now. “Thriving, not just surviving.”http://short.to/3ou3 #
- Merlin Mann’s Inbox Zero video. ‘Duh’ moments as you review Time and Attention (finite resources) manage them. http://short.to/3ou5 #
- Finalising outline for May businesswomen’s eNewsletter. Subject is Internet Marketing. What are the ‘must-cover’ subjects we should cover? #
- RT @ProsperbyDesign: Clutter is the physical manifestation of indecision. MAKE A DECISION, now! [To be or not to be… Decided to BE!] #
- Added 3 videos to our Australian Businesswomen’s Network Facebook Group to help members get more from their membership. #
- Final edits to Women in Business eNewsletter “Sales Edition” happening now for release today. Will let you know when it’s done! #
- Just accidently deleted all the members of my Tweetdeck “People to Watch” group. Will reinstate after #wwwomen call. Bah! #
- NEW Women in Business eNews out now – Sales Strategies to Boost Your Bottom Line is the theme! #
- Amazing how productive I can be when I have a full day in the office without meetings ;-) #
- Reading: Can Twitter really result in more sales? by @valeriekhoo http://bit.ly/AL7U [Good one. Love the TED video too.] http://bit.ly/Xbp4b #
- How to maintain sales in a tough economy. Here’s what our community had to say: #
- Met with @MichaelBrecht of Zaabiz. Looking at ways for our two communities to collaborate on mentoring and networking. #
- Reading: “The first question every web site designer must ask” (http://twitthis.com/g7h7i6) #
- Off to bed with some recent podcasts. Catching up on Merlin Mann http://www.43folders.com and @imtw http://www.internetmarketingthisweek . #
- Good lessons in self-awareness this morning re a) trusting my perceptions and b) not feeling responsible for fixing things for others. #
- RT @MichaelBrecht: met @SuziDafnis and recommend anyone who needs mentoring in start-up or growth situations 2 follow her, good stuff [Thx!] #
- Interview with creative business veteran Gillian Corban of Corban & Blair. Longevity, loyalty and customers. http://is.gd/r86o #
- Being as productive as poss between meetings. Chug chug chug. Nearly time for 4-day break (Aussies are sooo lucky to get superlong weekend). #
- Maybe I should say “Aussies are so lucky to get superlong weekend for Easter” and some of us will be lucky enough to work some of it ;-)! #
- Now caught up on my @imtw podcasts. Few more cool tools in the ‘ol business toolbox. Thanks! (Go subscribe on iTunes folks.) #
- Do you do what you do to make money? Or do you make money so that you can continue to do what you do? Good passion test! #
- What do u really care about? Who do u want to delight? Write about what u care about in a way that delights. –> http://www.43folders.com #
- Playing with the Mino-HD… I’m interested to see how the sound turns out for a few feet away with no external mic! #
- Downloaded @PerryMarshall Adwords course cause I need just 1 more thing 2 read ;-) — Hear it’s good & it’s on special. #
- Just joined webcaset #pcs with @colligan … buckling down for some practical new info on podcasting. #
- #pcs @colligan – People can consume content wherever they want. Podcasting allows you to meet ppl on their terms. #
- #pcs – Time shifted consumption makes podcasting work . [ I noticed this week that only 5% of my info consumption ex Twitter is in realtime] #
- #pcs Let your customers access your product where they want, when they want, and how they want. Wow… that’s a puzzle to figure out. #
- #pcs Time-shifted consumption. Understanding this important change in how customers consume is a HUGE advantage for any business. #
- #pcs – Template the format. Good principle for any business process – but used here to demonstrate how to make podcasts fast. #
- #pccs – Sytems allow you to be creative where you need to be rather than creating from scratch each time #
- RT @JamesBurgin: @colligan on #pcs “Easecast” the process for podcasting (= get the tech out of the way and let your creativity flow) #
- #pcs Trust is not a function of good of bad. It’s based on what is predictable. [How trustworthy would your customers think you are?] #
- #pcs – Build a community with consistency. People trust what is consistent. #
- #pcs Consumption is all about becoming a consumer product. Make it easy for people to consume what you sell. #
- RT @JamesBurgin: Podcasting – focus on content – not on format – get your message out #pcs #
- #pcs Make it easy for customers to consume what you sell. Instructions, tips, buttons to click etc. #
- #pcs – You want to be known by your content not by your format. #
- #pcs – Web 1.0 – you on the internet on your termsWeb 2.0 – you on the internet on your customer’s terms #
- #pcs – Strategy casting. What is your goal for your content? What are you trying to accomplish? #
- #pcs Be market centred. Be prospect centred, not product centred. [that’s centred spelled Aussie style ;-)] #
- #pcs – Are you having monologues (broadcast), Dialogue (2way conversations) or Trialogue -(Connect them with others) – with customers? #
- #pcs B4U convince yr any1 that U’re an expert on something they don’t know abt convince them U’re an expert on something they DO know abt. #
- Reading: “The power of a tiny picture (how to improve your social network brand)” (http://twitthis.com/wz6rik) #
- Trialing the seesmic desktop…. will let ya know how I go. #
- Reviewing the Common Craft videos on U Tube. They cont 2 be a great way 2 teach social media to non-techies. http://bit.ly/qH1yc #
- From the fab guys at Rushfaster – using Kevin Rudd’s stimulus package as a hook. They DO have a great store/products. #
- Listening to: The Search for a More Social Web with Dave Morin, Facebook Inc. #
- Reading new-follower profiles while listening to Curating the Crowd-Sourced World from sxsw. #
