In an information-saturated world, it’s hard for your target audience to decipher which ideas are worth listening to. But whether you are a big business or small, there are ways in which you can influence and create impact through a thought leadership campaign. Dr Liz Alexander, co author of #THOUGHT LEADERSHIP tweet is an expert on creating thoughtful and thought-leading campaigns. In this new interview, Dr Alexander talks about campaign creation and novel thought leadership strategies for businesses big or small
Listen to this herBusiness interview with Dr. Liz Alexander to learn:
- Who can be a thought leader?
- Why it is not a position we adopt, but one that is bestowed upon us
- The role differentiation plays in thought leadership
- Tips for small businesses looking to develop a unique point of view in their market