At HerBusiness we are often asked to put forward women for media stories. That’s generally easy to do cause we have so many women with diverse backgrounds.
Media has been a great (and effective) promotional vehicle for my businesses over the years. Like any business skill, working with the media – crafting stories that are newsworthy, learning to be interviewed, being quotable, having access to great talent who can be part of a story – all that can be learned and I find that I keep learning more and more about how to do this better. Two weeks ago I got to put these skills to the test when the Today Tonight show interviewed for a story that airs TONIGHT!
I find TV the most challenging of media to work with as the editing can really impact the story and how it all comes out in the end. Having said that, my experience with the Dragons’ Den program was one of my career highlights. So, with a little fear, I announce to you this media tonight and if you’re around before heading out for New Year’s Eve partying you may want to take a look.
-Suzi Dafnis
