This weekend’s Weekend Australian newspaper includes a story titled: Viability Aside, New Enterprise is Vital to a Strong Economy HerBusiness member Cathy Cousins and CEO Director Suzi Dafnis participated in this interview a number of weeks ago. In fact, Cathy referred the journalist to Suzi (a great networker she is!). If anything, the advice that Suzi shares on the importance of Networking, Education and Mentoring are even more relevant today than just a few weeks ago.
Here’s an expansion on what are quoted as Suzi’s ‘golden rules’. They work, regardless of the economy! Education: I truly believe that education is the cornerstone of success. Importantly it doesn’t have to be tertiary, academic education. Just figure out where your knowledge-gaps are and read online, download audio books, buy paper books, attend seminars, webinars etc. etc…. Now is a great time to upgrade your skills. The way that small businesses can do business has changed, partly because of the technology that is available to us. Do you understand, for instance, how social media and social networks can help you grow your business? (Here’s an interview I did recently for BNet TV on Networking without leaving your desk that may help.)
Mentoring: I’m very passionate about mentoring as a tool for business. That’s why HerBusiness MentorNet mentoring program for women is something that I ‘harp on’ about and encourage women to participate in. A structured mentoring program (regardless of your gender) will introduce you to education, experience and networks that will help propel your business knowledge and your confidence.
Networking: Right now, when so many people are experiencing hurdles in business they’ve never had to face (and even for those that are sailing smooth), who knows you is more important than who you know. I again, encourage you to stay connected with those that matter, join new groups/networks of like-minded people with whom you can share ideas and resources, and be network-worthy i.e. rather then seeing what is in every situation for you – see how you can contribute These rules have been the underlying foundations for me from when I first started my career. I believe they still hold true.
The Weekend Australian article also quoted HerBusiness member Cathy Cousins of Sweet Little Things.
