Sharon Chim’s maternity-wear business, Queen Bee, has something for every expecting mother. Sharon’s hard work has made hers one of the most sought after online Australian boutique on every pregnant woman’s wish list. From a small home-based business started in May 2005, Queen Bee is now global and stocks the latest in designer maternity fashion. Lead by Sharon’s vision, Queen Bee guides women to embrace their new-found curves. The perks of being a mum, and her son’s inconvenient sleeping patterns, sparked Sharon’s business venture. “My first son Mitchell never slept much as a baby so I was constantly awake all hours of the night and perhaps you can say I ‘dreamt’ up the idea!”
“There were no stylish garments on the Australian market.”
She started selling breastfeeding clothes online because she saw a gap in the market. The business took off and has expanded.
“Initially I ran the business from my garage but it grew quickly. We now have a large warehouse and a lovely modern office. We expanded into maternity wear and we have never looked back .”
Her favourite thing about the business is the flexibility it allows, enabling her to spend time with her family.
“I have immensely enjoyed being a full-time mum to my two young boys.”
Sharon also enjoys the graphic design aspect of the online business. Her input into the graphic designs, ranging from advertisements, newsletters and banners, have helped enormously with sales.
“I do all the graphic design on the site myself and update the homepage daily to keep it looking fresh and professional. I love graphic design and knowing exactly the look and feel I want for my website is crucial and what sets us apart from the rest.”
Her expertise as an accountant is a bonus for the business.
“Being in complete control of our accounts has helped us know the stock levels to keep for efficient cash flow and also to plan and budget for future ventures.”
Sharon acknowledges that “accounting skills are fundamental to any business!” and recommends small business owners acquire and develop this skill.
Sharon Chim’s advice for starting a business:
- Study. Do a small business course.
- Seek help in finance. Get a professional accountant who understands your business.
- Outsource. Outsource when you need to, it’s the only way you will grow.
