The Profit Principle – Audio Interview with Jeanne-Vida Douglas

**Listen to this herBusiness interview with Jeanne-Vida Douglas to learn:**

Why your first product in business is YOU
Why many small business stay small (despite a yearning to grow)
How to be big without being beige
Understanding the business ecosystem

About the Author

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How To Find Your Focus Amidst a Sea of Distractions

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Is the Fear of Change Holding You Back in Your Business?

Suzi Dafnis
There’s a saying that ‘if nothing changes, nothing changes’. Yep. I believe that. But making changes in your business can feel scary. Whether that change is increasing your prices or your business model, bringing on team members, committing to... read more
Featured Member – Angela Counsel – embrace

Suzi Dafnis
We are thrilled to announce Angela Counsel of embrace as the 2024 Member of the Year. Angela is a Naturopath and Menopause Coach and supports women as they move through their menopause transition to embrace the changes that are... read more
Lost in the day-to-day grind?

Suzi Dafnis
It’s easy to get caught up in the daily grind, isn’t it? The constant hustle and bustle of operations can sometimes cloud our vision of the bigger picture. We can end up ‘in the weeds’ even when our intention... read more
Why To-Do Lists Are For Suckers

Suzi Dafnis
Are you tired of spinning your wheels with endless to-do lists? While too-do lists may give you the impression that you’re making forward progress, they usually just keep you busy, but they don’t propel your business forward. And that’s... read more
Unsure about your business direction for 2024?

Suzi Dafnis
Are you feeling a little adrift about what the next year looks like in your business? I get it. It’s been a BIG year, and maybe not everything went to plan. That’s why NOW is a great time to... read more
The daily habit million-dollar business owners swear by.

Suzi Dafnis
Have you ever wondered how owners of million-dollar businesses manage to grow their wealth consistently? Growing your wealth is not just about making wise investments or launching successful ventures. It boils down to a simple, daily habit. Budgeting. Yes,... read more
Struggling with delegation? You’re not alone.

Suzi Dafnis
Delegating is a MUST when growing your team. The whole purpose of a team is to allow you to get back the time that you may spend on less-than-ideal tasks that may be keeping you from doing the real... read more
Ready to stop being a solopreneur?

Suzi Dafnis
Are you tired of the solopreneur hustle and thinking about making your first hire? The decision to go from solo to team is a big one. But, as a woman growing and scaling a business, it’s an essential part of... read more
I Felt Like an Imposter

Suzi Dafnis
Hey there. Have you ever felt like you don’t truly belong in the business world despite your achievements? Or, felt that you should keep your wins to yourself so that others don’t think badly of you? It’s called Imposter... read more
Overwhelmed with Juggling Roles? Try This.

Suzi Dafnis
Juggling too many roles in your business? Time to delegate like a pro. Delegation is the secret sauce to sustainable growth because you can’t GROW if you keep trying to do everything yourself — even if right now you’re... read more
How to Stop Being the ‘Best Kept Secret’ in Your Industry

Suzi Dafnis
Tired of being your industry’s hidden gem? Growing your business and having your products and services found takes deliberately getting your business in the spotlight. Here’s how you can become more visible to your ideal clients (even if you’re... read more
Business account looks full, but you feel broke? Here’s what’s happening.

Suzi Dafnis
Ever had that bewildering feeling where your business bank account boasts numbers, but your pockets feel light? It’s a common conundrum many business owners face! The crux? It’s all about understanding the difference between revenue (what your business earns)... read more
HerBusiness Members Help Fund Loans for Business Women in The Philippines, Turkey, Pakistan, Indonesia, Nicaragua, Samoa, Kenya and Vanuatu.

Suzi Dafnis
We’re excited to announce HerBusiness’ latest contribution to support business women in the Philippines, Turkey, Pakistan, Indonesia, Nicaragua, Samoa, Kenya, and Vanuatu. Our goal at HerBusiness is to support women in business growth and continue to do what they... read more
Feeling trapped in your role as the founder of your business?

Suzi Dafnis
Stuck in the ‘busyness’ and can’t step into the CEO role where you truly belong? Αhhrgh. It can feel like your business is running YOU. The ‘Founder’s Trap’ happens when you can’t step away from daily operations. You’re ‘in... read more
Should you hire a freelancer or an employee?

Suzi Dafnis
Torn between hiring a freelancer or an employee? Choosing the right talent is a game-changer. Let’s break down which option best aligns with your needs. Project Scope: Freelancers are great for specific, short-term projects. A copywriter, launch manager, podcast... read more
The Power of Application Processes in Selling High-Ticket Products and Services

Suzi Dafnis
Effectively selling high-ticket items or premium services can often be daunting. These are not just products to add to a cart and checkout. Higher dollar sales typically require a more personal connection and high-touch support to make customers feel... read more
Hands-off Success: Building a Business That Runs Without You

Suzi Dafnis
When you’re a woman running an established business, there’s a good chance you often find yourself overwhelmed and short on time. If you’re frequently feeling too “hands-on,” keep reading. We will delve into the concept of creating a hands-off... read more
How Five Business Owners Took Bold Action to Achieve Breakthrough Success

Suzi Dafnis
The past few years have seen many businesses struggle to adapt and pivot in the face of changing circumstances, but for some, these challenges have led to significant breakthroughs. We’ve compiled a few stories from business owners who have... read more
Visual Marketing Strategies for Women Business Owners

Suzi Dafnis
As a woman business owner, showing up confidently and professionally in all aspects of your life, including your visual appearance and marketing can really help you turn more opportunities into sales. But with so many things to consider, it... read more
Unlock Your Potential By “Owning More Space”

Suzi Dafnis
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Suzi Dafnis
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Are You Ready to Finally Conquer Your Fears and Make More Sales?

Suzi Dafnis
Are you a woman business owner struggling with fear when it comes to making sales? You’re not alone. Fear can be a major barrier to success for many women entrepreneurs, but it doesn’t have to hold you back. Here... read more
Get Chosen: How Your Personality Holds the Key to Business Success

Suzi Dafnis
As a woman business owner, you may have struggled with standing out in a crowded market. You may have tried everything to be unique, but it can be challenging to differentiate yourself and stand apart from the competition. However,... read more
Building Relationships with Potential Clients without Coming Across as Pushy

Suzi Dafnis
Do you ever feel like you’re trying to build relationships with potential clients but it’s tough to strike the right balance between being visible and not coming across as pushy? We’ve all been there. We’ve put together some tips... read more
Avoiding Burnout as a Woman in Business

Suzi Dafnis
As a woman business owner, it can be all too easy to fall into the trap of overworking. After all, something is ALWAYS calling for your attention. Taking care of clients. Marketing your business. Delivering your services. So many... read more
Self Care For The Female Entrepreneur

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I recall being outside at 10 pm hanging out the washing one night as my husband came out to me and asked what on earth I was doing. I literally needed toothpicks to hold up my eyelids. Yet I... read more
From Features to Benefits: The Transformative Power of Focusing on What Matters to Your Customers

Suzi Dafnis
Are you guilty of getting stuck in the “features trap” when it comes to marketing your product or service? It’s a common mistake to focus on the attributes of your offering rather than the benefits it provides to your... read more
HerBusiness Members Help Fund Loans for Business Women in The Philippines, Nicaragua, Kenya, Turkey, Uganda, Ecuador, Samoa and Senegal.

Suzi Dafnis
We’re excited to announce HerBusiness’ latest contribution to support women in the Philippines, Nicaragua, Kenya, Turkey, Uganda, Ecuador, Samoa and Senegal. Our goal at HerBusiness is to support women in business growth and continue to do what they love,... read more
How to Get Things Done Even If You Have A Ton of Distractions

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Hey there. It’s no secret that staying focused and getting things done can be challenging when constantly interrupted or distracted. Whether it’s notifications on your phone, coworkers dropping by your desk, a child needing a snack, a pet wanting... read more
Announcing the 2023 Member of the Year — Shandra Moran, The Transit Lounge

Suzi Dafnis
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The Best of 2022 As Voted By You!

Suzi Dafnis
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What’s So Life-Changing About a “REACH Map”?

Suzi Dafnis
My eyes were literally filled with tears of happiness. It was the 5th and final day of the REACH Retreat in Hawaii… … and we’d just started one of our most important processes… … something that brings the whole... read more
Our Top Podcast Episodes for Your Summer Listening

Suzi Dafnis
Hey! Even on vacation, you can put your ears to work, preparing you for your best year in business. We’ve pulled together some of our favourite episodes to binge-listen to over the summer holidays. So, pull up a beach... read more
Business – The Internal Game

Alison Wheeler
Do you know how to play the game of business or is it playing you? You may have heard the term, “you will never outperform yourself image”. This can be a really tough reality to face. Meaning that what... read more
Thank You for An Amazing 2022. You Were Awesome.

Suzi Dafnis
Wow! What a year. You made it awesome! As the year draws to a close, thank you for making the HerBusiness community an incredible community of women business owners. You should know that YOU helped make this year remarkable!... read more
Who Is Your “Wolf Pack”?

Suzi Dafnis
Hey there. One of the world’s greatest soccer players, Abby Wambach, delivered a now-famous Commencement Address at the 2018 graduating ceremony of Barnard University. She urged the all-women class to know they weren’t “Little Red Riding Hood” who had... read more
It Takes Courage to Create Your World

Suzi Dafnis
Hey there. It takes courage to “zig” when others are “zagging”. Trying something nobody else in your industry is doing. Creating a new business model… Trying that new marketing strategy… Narrowing your focus (instead of trying to be all... read more
Consistency is Better Than Perfection

Suzi Dafnis
Hey there. When I ask women what stops them from getting better results in their business, they’ll often recognise that they need to be more consistent. More consistent in truly understanding their ideal client. More consistent in making offers.... read more
How Often Do YOU “Checkin” on Your Goals?

Suzi Dafnis
Hey there. How Often Do YOU “Checkin” on Your Goals? We LOVE goals here at HerBusiness and creating plans and getting organised. BUT… having a goal is one thing. ACHIEVING that goal is quite another. It takes GRIT and... read more
Are You “In the Weeds” or “Being Strategic”?

Suzi Dafnis
It’s so easy to get sucked into the vortex of our to-do lists and the “nitty gritty” and lose sight of the bigger picture. When that happens, you can feel like you’ve been “slogging away” in your business only... read more
How I “Hack” My Brain and How You Can Too

Suzi Dafnis
Aloha, I’m here in Hawaii! Super excited for REACH Retreat 2022, which starts on Monday! On the flight over, I was thinking about a simple but really effective way I’ve found to “hack” my brain that I thought you... read more
How to Reinvent Your Business

Suzi Dafnis
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What would you tell your younger self?

Suzi Dafnis
What Would YOU Tell YOUR Younger Self? I would tell myself a LOT of things. But there are two things I would FOR SURE say if I had the chance to go back in time to speak to the... read more
When You “Miss” More Than You “Score”

Suzi Dafnis
I’ve just returned from a week in Florida attending a mastermind I belong to. It’s a group of 25 business owners who come together three times a year to talk business, brainstorm ideas and collaborate. Our two-day meetings usually... read more
What it Really Takes to be REMARKABLE

Suzi Dafnis
Over the last 27 years since I started my first business, I’ve stayed in hundreds of hotels. The most hotel stays in one year were over 2002/2003 when I spent over 300 nights in hotel rooms. (I know!!! That’s... read more
Is this what you imagined business to be like?

Suzi Dafnis
Hey. Suzi here. I’ve gotta ask you: What did you look forward to most achieving when you started your business? A leveraged business where your TEAM does all the work, and you’re focused only on working on the BIG-PICTURE... read more
We’re All Students

Suzi Dafnis
When I saw this sign in a hotel lobby in Nashville, I just had to sit down (white jeans and all) and capture this photo. Image of suzi to the right WE ARE ALL STUDENTS I love it! Knowledge... read more
This Crazy Carnival Ride

Suzi Dafnis
This business-owner life often feels like a risky carnival ride. When I’m in the weeds of daily tasks — mentoring, managing a team, planning upcoming events, presenting, writing, recording etc. — I often feel like I’m spinning in circles... read more
Featured Member – Kelly Barker – Studio Labyrinth

HerBusiness
“For me it’s about chasing my passion whilst also being there for my children to chase their passion.” Blending creativity with the technical side of photography, Kelly Barker of Studio Labyrinth shines in her role as a visual artist.... read more
Featured Member – Angela Counsel – AngelaCounsel.com

HerBusiness
“I know that what I bring to the world is unique.” After running a multi-modality clinic led to burnout, Angela Counsel, a Naturopath and Kinesiologist at her eponymous business, knew it was time to start anew with a different... read more
Her 6-Figure Business Breakthrough – With Angela Counsel, Embrace Program

Angela Counsel
Over the last 18 months, menopause expert Angela Counsel has had an absolute breakthrough in her business, her thinking and her results. Angela went from getting 3 or 4 people each time she ran her popular Embrace online program,... read more
Featured Member – Sabrina Huang – Rug Sanctum

HerBusiness
“Love life, love home, love rugs.” Running a business takes determination and perseverance, two qualities that Sabrina Huang of Rug Sanctum is well equipped with. So with a longtime dream of entrepreneurship, and as a mother of two, it’s... read more
Featured Member – Suzana Healy – Scenting International

HerBusiness
“If you have a passion for your business, although you will go through hard times, the benefits will come back to you threefold.” Suzana Healy of Scenting International is no stranger to entrepreneurship. In fact, she and her husband... read more
The Anatomy of Your Ideal Client

Suzi Dafnis
Picture this. Think of your IDEAL Client – the Client that loves what you do. The Client YOU love to work with… And imagine having more and more of those kinds of clients coming into your business every day... read more
Featured Member – Bronwyn Williams – What’s Next Life Coaching

HerBusiness
“I enjoy seeing my clients succeed and the freedom to create my own business.” Throughout history, dance has been used as an expression of freedom, something that Bronwyn Williams of What’s Next Life Coaching with Bronwyn is well aware... read more
Featured Member – Sue Currie – Sue Currie Communications

HerBusiness
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Can I help you create your Marketing Plan?

Suzi Dafnis
Can I help you create your Marketing Plan? One of the biggest differences you can make to your results is to shift from ad hoc marketing to strategic marketing. When you can do that, you get more leads, more... read more
Featured Member – Keeley Green – Keeley Green Interior Design

HerBusiness
“I find I’m learning everyday whether in the design or business aspect.” From an expatriate childhood, to formal design training in Italy, and opening a London studio, Keeley Green of Keeley Green Interior Design (KGID) is quite the world... read more
Do your offers suck?

Suzi Dafnis
Does this sound familiar? You have an AWESOME product. And when you can get a customer, they LOVE what you do. But it’s just so darned hard to get people to make that initial decision to buy from you!... read more
Featured Member – Linda Johannesson – The Growth Garden

HerBusiness
“I love the variety and the endless possibilities that creating your own business delivers.” Linda Johannesson of The Growth Garden is no stranger to running a freelance business. In fact, for about 25 years Linda dabbled with freelancing in... read more
Featured Member – Becky Cohen – The Conscious Revolution

HerBusiness
“Once I found my purpose – everything else fell into place.” Becky Cohen of The Conscious Revolution knows what it’s like to desperately search for your place in the world. Following an unfulfilling 15-year corporate career in project management,... read more
Four Ways to Get A Profitable “Return On Learning”

Suzi Dafnis
I’ve travelled to Los Angeles, San Diego, and Austin to attend conferences and seminars with world-class experts in the last five years. But, of course, for a couple of years, a lot of the learning had to move online... read more
Featured Member – Ros Lockley – Communikeys

HerBusiness
“My underlying intent is that there is more peace and harmony in the world as people maintain their relationships and find a deeper level of intimacy through healthier communication.” How do you make for a happier and more peaceful... read more
Three Mistakes Business Owners Make When Creating Their Vision, and What to Do Instead

Suzi Dafnis
Do you have a clear direction and vision for your business? Clarifying your vision is one of the best ways to relieve the overwhelm of running a business and can help you become motivated once more about your goals... read more
Escape the Rut: 3 Ways to Think Differently About Your Business

Suzi Dafnis
Hey there. As a business owner, you can feel like you’re in a rut when there are too many demands competing for your attention, or you feel like you’ve hit a place where you’re stuck, and what worked before... read more
How to Increase Your Prices Without Losing Clients

Suzi Dafnis
Some things come easy as you grow a business, and others are harder to navigate. For example, money was a block for me in the early years. I was a marketer, not a numbers person, and I told myself... read more
Featured Member – Claire Turner – Coach Claire

HerBusiness
“I’m passionate about showing up in the world every day as my most authentic, powerful self and enabling others to do the same.” For Claire Turner of Coach Claire, learning has been a long-time passion. It’s what shaped her... read more
Featured Member – Michelle Hayes – Success and Mindset Coach

HerBusiness
“Know that every step is one closer to your goal.” Coaching women through life transitions is not new to Michelle Hayes, a Success and Mindset Coach at her eponymous business. In fact, she has over 25 years’ experience working... read more
7 Essential Steps to Creating Your Ideal Client Avatar

Content Sells
Getting clear on your ideal client is one of THE most important foundations of your content marketing. Because trying to say everything to everyone, means you end up saying nothing to no one. We’re all so over-marketed to, that... read more
Featured Member – Rananda Rich – The Ink Rat

HerBusiness
“I help you tell your story, your way, to your audience.” After ending last year with a 603,978 word count (at the very least), it’s clear that Rananda Rich of The Ink Rat is not only an experienced writer... read more
Why You DON’T Need To Change Your Marketing (The Benefits of “Project Broken Record”)

Suzi Dafnis
Are bright shiny objects ruining your business? Are you skipping from marketing idea to marketing idea but finding nothing seems to “stick?” Are you so busy creating “new” stuff that you’re missing out on the benefits of (shock horror)... read more
Did You Shrink Your Dreams? Time to REACH.

Suzi Dafnis
It’s been a KER-AAAAYZY two years. Right? Many of us put our big goals on hold while navigating the pandemic’s stop/start and uncertainty. Some of us were unsure how the pandemic would impact our business long term. For... read more
Featured Member – Kylie Maidment – Switched-On Kids Cognition

HerBusiness
“Every time a child who is using my program has a little win, I have a win too.” As a therapist for children with learning difficulties, it was difficult for Kylie Maidment of Switched-On Kids Cognition to see them... read more
The Counter-Intuitive Way to Make Progress In Business

Suzi Dafnis
When we think about making progress in business, we are often asked to set a vision, set our sights forward, and look ahead at what we want and what we can create in the future. But, what if... read more
Featured Member – Karen Wardle – Reach Your Community

HerBusiness
“My strategies are individual, easy to implement, unique, and they work!” If asked to name the love of her life, Karen Wardle of Reach Your Community might have a hard time choosing. Instead she’s likely to list three loves:... read more
Featured Member – Deb Alcadinho – Business 4 Social Good

HerBusiness
“I believe my purpose is to use my voice, vision and heart to impact humanity, and help others to do the same.” Based in Canada, Deb Alcadinho of Business 4 Social Good is no stranger to entrepreneurship. In fact,... read more
Making Business Connections Made Easy

Suzi Dafnis
One of the biggest challenges of being a business owner is juggling ALL the balls. You’re the website creator. You’re writing social posts. You’re managing customer service. You’re writing proposals. You’re even the finance, HR, and operations departments all... read more
Featured Member – Jessica Omdahl – Nice Threads Carpet Cleaning

HerBusiness
“I love business and all the learning and self-development that comes along with it and am so happy to be in a network of like-minded people.” Jessica Omdahl of Nice Threads Carpet Cleaning may not come from a business... read more
Why Being Specific Helps Sales Go Up and Pressure Go Down

Suzi Dafnis
You want to get more clients buying from you. You want to reach more people. You want to create more sales without working any harder. You’re not alone. What I’ve found coaching women for over 26 years is that... read more
How Julia Let Go To Grow Her Successful 7-Figure Business – Sample Room

Suzi Dafnis
If right now you’re struggling to get leads, or your confidence has been knocked around, or perhaps you find yourself getting sucked back into working on unimportant tasks… If you need to stop being the bottleneck in your business... read more
Featured Member – Sarah Fisher – denu

HerBusiness
“Customer relationships are one of the best parts of my job.” Sarah Fisher of denu is a strong believer in taking time each day to nourish her body with natural and organic products. With the desire to bring this... read more
3 Common Mistakes that Prevent Your Six-Figure Business Growth

Suzi Dafnis
Having coached thousands of women business owners, I often see three big mistakes that prevent six-figure revenue goals from becoming a reality. Making one of these mistakes alone can crush your hopes of growing a six or seven-figure business.... read more
Featured Member – Laverne Proctor – Chiron Spectra

Laverne Proctor
“My passion is creating transformational change for women in a New Way!” Even from an early age, Laverne Proctor of Chiron Spectra has been driven by spirituality. She was particularly curious about its connection to her life purpose. So... read more
Featured Member – Frieda Maher – SalesPOD

Frieda Maher
“I love making a difference to these businesses, helping them show up in a big way, and make a difference in their worlds, with the confidence that they have the right technology supporting them.” After noticing how global businesses... read more
Where Your Rich and Ready Source of New Clients Is Waiting

Suzi Dafnis
Why do some businesswomen have a rich and ready-made network of people who give them referrals and introduce them to awesome clients while others are isolated, feeling alone and disconnected? And, why do some women always have a waitlist... read more
Featured Member – Liz Courtney – Unboxed Media

Liz Courtney
“First impressions are lasting, so make sure every touch point of your business sparkles!” Trading her corporate suit and stilettos for snow boots, Liz Courtney of Unboxed Media left behind her career in brand strategy and marketing communications to... read more
Featured Member – Stephanie Barros – Igniting Your SPARK

Stephanie Barros
“Be sure to love your core business, because that’s what will get you up and moving when things get tough (and they will!).” With over 25 years in the corporate world, Stephanie Barros of Igniting Your SPARK is well... read more
Feeling ‘Stuck in the Mud’ in your Business? Try This…

Suzi Dafnis
We can all feel stuck at times. Especially when our vision for our business has become a little blurred. Or we take what feels like one step forward or two steps back — winning on some days and ‘losing’... read more
Making the Right Connections is Like Networking without the “Icky” Factor

Suzi Dafnis
Hey there. Robert Kiyosaki, the author of the international bestseller “Rich Dad, Poor Dad”, gave me an important piece of advice when we were working together a few years back. “Business is a TEAM sport.” Whether you are a... read more
Featured Member – Sue Falkner – Xpressive Consultancy

Sue Falkner
“I am both excited and passionate about helping health professionals and consultants as they navigate the complexities of the NDIS.” Behind every business mission is a personal connection, and the same is true for Sue Falkner of Xpressive Consultancy.... read more
Featured Member – Karen Leslie – KISS WP Websites

Karen Leslie
“You tell me what you want your website to do and I can help you get there.” Considering her long career in Information Technology, Karen Leslie of KISS WP Websites (Keep It Simple Sweetheart WordPress Websites) isn’t hesitant to... read more
Easy! 4 Steps to Creating Profitable Business Relationships

Suzi Dafnis
Imagine having a big, compelling vision for your business. And that you’ve put together the plan and know which key projects will lead your business to success. But you get flustered showing up on social media, reaching out to... read more
How Fear Was Stopping Me From Getting New Clients

Suzi Dafnis
Hey there. I didn’t know how to talk about my business for the longest time. I wouldn’t even answer the phone in the early days of running my business because I was terrified of speaking up. When the phone... read more
Featured Member – Preeti Parmar – Preeti Parmar Coaching

Preeti Parmar
“I love seeing my clients dream big and achieve their deepest desires!” When asked about the blueprint to human fulfilment and desire, Preeti Parmar of Preeti Parmar Coaching points to life purpose, happiness, prosperity, and freedom. However, she also... read more
How to Create a Powerful 12 Month Vision for Your Business in 15 Minutes

Suzi Dafnis
You get to create your life and business. It is within your power to be intentional about your business success by being deliberate and detailed about your vision. You want to be able to relish your vision, sit in... read more
Featured Member – Jovana Vujnic – Bumper Leads

Jovana Vujnic
“We find joy in discovering smarter ways to grow your business.” Harnessing the power of marketing automation sounds challenging, but Jovana Vujnic of Bumper Leads is well-equipped. As a tech wizard and sales and marketing expert, she has been... read more
Featured Member – Nadia Omair – Winowin Consulting

Nadia Omair
“I love networking and have always emphasised connecting with others in the corporate world from the very beginning of my entrepreneurial journey.” Ambition, passion and a positive mindset have been essential to Nadia Omair of Winowin Consulting. Following the... read more
[REACH Retreat] “It’s So Important To Take Time Away From Your Business…”

HerBusiness
The first time she attended the REACH Retreat, two-time attendees Tracey Bode said she I really had no great expectations. Tracey Bode is CEO at Zyteq, a fast-growing supplier of assistive technology devices for people with disabilities. “I was... read more
Featured Member – Bridget Hallam – Throw Your Leg Over

Bridget Hallam
“While shooting the breeze about all the awesome roads we’d discovered, a friend suggested we write a book. So we did!” For Bridget Hallam of Throw Your Leg Over, the freedom and adventure that comes from exploring new roads... read more
Featured Member – Pervinder Kaur – Style Talk With Perry

Pervinder Kaur
“People should see the personality and character of a woman rather than focusing on her outfit.” Using her gift of creativity, Pervinder Kaur of Style Talk With Perry loves piecing colourful clothing and accessories together in a way that... read more
Featured Member – Julia Watts – Sample Room

Julia Watts Watts
“I am passionate about fashion. And I am passionate about learning. But I’m also passionate about developing young, emerging talent.” A self-described “queen” of local, ethical fashion development and manufacturing, Julia Watts of Sample Room holds the fashion industry... read more
Featured Member – Trishi Cotterell – Saffron Learning

Patricia Cotterell
“My mission is to help women in business share their genius and magic on video and change the world in their unique way.” Take a look at the official website Trishi Cotterell of Saffron Learning has designed, and you’ll... read more
Featured Member – Maria Vamvouklis – The Conscious CEO

Maria Vamvouklis
“I help individuals develop their psychology in business and support them in becoming the individual they were born to be.” Maria Vamvouklis is deeply curious about the mind, especially how psychological barriers like self-confidence, perfectionism and the fear of... read more
Featured Member – Caitlin Budge – Clarified Solutions

Caitlin Budge
“The ethos which underpins my business and approach to work is to bring the highest value to my clients.” Even from a young age, the power of words drew Caitlin Budge of Clarified Solutions in. This joy she found... read more
Featured Member – Lisa Jayne – I am Lisa Jayne

Lisa Jayne
“I’m dedicated to raising the awareness of emotional attunement through the 5 keys and the outcomes it has for naturally and easily building resilience, increasing confidence and maintaining personal empowerment.” What if young girls could be equipped to speak... read more
3 Ways To Avoid Self-Sabotaging Your 6 & 7-Figure Business.

Suzi Dafnis
Your enjoyment of becoming a six or 7-figure business owner means getting comfortable with what you’re achieving. It takes backing yourself confidently as you move through each stage of growth. But you might find yourself having to ‘catch up... read more
Three Mindset Shifts That Will Grow Your Business

Suzi Dafnis
According to the Bureau of Statistics, more women than ever are starting their businesses. This statistic is excellent news and a trend we should all celebrate. But here’s the problem. While we’re starting businesses, women are not reaching the... read more
Three Habits To Drop If You Want To Grow Your Business

Suzi Dafnis
Success comes when you develop powerful daily habits. When you can turn your attention to doing the things that matter and not ALL the things, you can grow quickly (and without feeling like you’re on a hamster wheel). So... read more
Why You Have To Stop Before You Get Momentum

Amanda Farmer
Thinking like a 6 and 7-Figure business owner is a great first step to achieving a 6 to 7 figure business. But you also need to do what a successful business owner does. So, what are the doable steps... read more
Member Spotlight — with guest Belinda Weaver

Belinda Weaver
When Belinda Weaver started to see herself differently in her business, how others saw her as a business owner also changed. When she shifted her thinking about her role in the business, she stepped up and is now playing... read more
Member Spotlight — with guest Amanda Farmer

Amanda Farmer
How Amanda built a high six-figure business by breaking the rules of what it means to run a service-based business. Lawyer Amanda Farmer refused to follow the usual rules of what it means to be a lawyer. Even though... read more
Member Spotlight — with guest Amy Geach

Amy Geach
Amy’s Growing Multiple 6 & 7 Figure Businesses from Home. Amy Geach of Maida Learning is a member of the HerBusiness Network who helps allied health professionals and private practice owners in Australia develop their optimal private practice, allowing... read more
Featured Member – Amanda Fryer – Driving Diabetes

Amanda Fryer
“I’m passionate about making diabetes easy to understand and manage.” As a visual learner, Amanda Fryer of Driving Diabetes appreciates simple, colorful content over pages of words. So when she learned of the lack of resources available to the... read more
Member Spotlight — with guest Jacki Short

Jacki Short
Member Spotlight – Jacki Short of Sydney Centre for Creative Change Jacki Short of Sydney Centre for Creative Change is a member of the HerBusiness Network who helps counsellors struggling to engage children in therapy by delivering practical, online,... read more
Featured Member – Siobhan Jones – The Unlocked Creative

Siobhan Jones
“Resistance is always going to exist, it’s part of growing. Develop strategies to recognise it, understand it and decide on your next step. Then take it.” Whether it is the ability to create art, write and publish books or... read more
Featured Member – Carole Medcalf – Wandering Women

Carole Medcalf
“Live life to the fullest and enjoy what you do.” A Sociologist by training, Carole Medcalf of Wandering Women is passionate about understanding people’s differences through travel. To her, travel opens a door into others’ lives and experiences. It... read more
Featured Member – Cindy Shames – Cindy Shames Coaching

Cindy Shames
“Go all in and never give up. It is in the hard times that you are growing.” While it may be hard to imagine, Cindy Shames of Cindy Shames Coaching wasn’t always the confident woman she is now. Despite... read more
Member Spotlight — with guest Ruth Hirst

Ruth Hirst
Member Spotlight – Ruth Hirst, Synergy Effect Ruth Hirst of Synergy Effect is a member of the HerBusiness Network who empowers leaders to deliver impactful hybrid and online events that connect their people with their brand that fosters connection... read more
Member Spotlight — with guest Christina Storey

Christina Storey
Member Spotlight with Christina Storey Christina Storey of Her Career Coach is a member of the HerBusiness Network who helps mid-career women who are at a crossroads in their careers and unsure how to differentiate themselves. Christina takes women... read more
Member Spotlight — with guest Nikki Cali

Nikki Cali
Member Spotlight with Nikki Cali Nikki Cali, creator of Member App is a member of the HerBusiness Network who helps content creators and member engagers who are frustrated with tech, by supplying a simple professional singular software solution, that... read more
Member Spotlight — with guest Kat Millar

Kat Millar
Member Spotlight with Kat Millar HerBusiness Network member Kat Millar is the founder of Amplify Your Influence. She helps service-based Business Owners, Coaches and Wellness professionals to attract and sign up more clients through her client attraction accelerator program.... read more
Featured Member – Kat Millar – Amplify Your Influence

Kat Millar
“I believe every business has the power to change lives.” Kat Millar of Amplify Your Influence helps coaches and passionate entrepreneurs grow a profitable, lifestyle-friendly business doing what they love. Having run multiple businesses internationally over 2 decades, delivered... read more
Member Spotlight — with guest Robyn Simpson

Robyn Simpson
Member Spotlight with Robyn Simpson Robyn Simpson of Choose the ‘Tude is a member of the HerBusiness Network who helps professional working Mums with 3-7yos teach their little peeps how to manage big emotions, challenging attitudes and behaviours in... read more
Behind the Scenes of Our House & Garden Magazine Feature

Suzi Dafnis
Last month my home was the feature story in Australian House & Garden, the leading home design magazine in the country. Pretty cool, yes? I shared the news with my friends and some of my best clients but haven’t... read more
Monday Morning Member Spotlight – Meet Nicki Walsh – Blaze Marketing

Nicki Walsh
Monday Morning Member Spotlight with Nicki Walsh Nicki is a member of HerBusiness community who helps medium to large organisations build brands, drive marketing momentum, boost their business growth and manage change with her team of specialists and cost... read more
Member Spotlight — with guest Angela Counsel

Angela Counsel
Member Spotlight with Angela Counsel I am a Naturopath and Kinesiologist and I work with women in their mid-stage of life to help them embrace the changes that are happening in their body and life. I do this with... read more
Monday Morning Member Spotlight with Guest Angela Counsel

Angela Counsel
Monday Morning Member Spotlight with Angela Counsel Angela Counsel, a member of HerBusiness community who works with women in their mid-stage of life to help them embrace the changes that are happening in their body and life. “I do... read more
Women, Words + Wine — with guest Michelle Falzon

Suzi Dafnis and Michelle Falzon and
Women Words + Wine Guest: Michelle Falzon Women, Words + Wine 🍷is a show created for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week... read more
Monday Morning Member Spotlight – Meet Prue Saxby of Indigo Gold

Prue Saxby
Monday Morning Member Spotlight with Prue Saxby Prue Saxby is a member of HerBusiness community who helps busy CEOs, managers and committees get grant funding to achieve their big, and little dreams. They benefit from Prue’s supportive membership program,... read more
Women, Words + Wine — with guest Cat Matson

Suzi Dafnis and Cat Matson and
Women Words + Wine Guest: Cat Matson Women, Words + Wine 🍷is a show created for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week... read more
Member Spotlight — with guest Kylie Barrow

Kylie Barrow
Member Spotlight with Kylie Barrow Kylie Barrow of The Gift Register helps anyone frustrated buying or receiving gifts by providing an online gift registry which makes the gifting process easy. Save your time. Avoid double-ups. Reduce waste by not... read more
Women, Words + Wine — with guest Tracy Harris

Suzi Dafnis
Women Words + Wine Guest: Tracy Harris Women, Words + Wine 🍷is a show created for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week... read more
Member Podcaster – Natasha Hawker

Natasha Hawker
Meet Natasha Hawker – Member Podcaster How would you best describe your podcast? What is the show about? This podcast is for business owners, entrepreneurs, managers and employees who are working through the COVID-19 pandemic. I am hoping to... read more
The Thrill of ‘Submit’: How to be grant-ready and reach your dreams — with Prue Saxby

Prue Saxby
Prue Saxby of Indigo Gold helps busy CEOs, managers and committees to get grant funding to achieve their big, and little, dreams. They benefit from her supportive membership program, grant-writing courses and do-it-for-you services. In this Member Experts video,... read more
Member Podcaster – Shandra Moran

Shandra Moran
Meet Shandra Moran – Member Podcaster The Transit Lounge podcast, hosted by Shandra Moran, shares ideas, insight and inspiration around being CEO You in the business of your life. Shandra shares stories, interviews and practical tools and tips to... read more
Member Spotlight with guest Marija Castellari of Rise Rumble Thrive

Marija Castellari
Member Spotlight with Marija Castellari After her second daughter was born, Marija Castellari of Rumble Rise Thrive suffered postnatal depression, and found it really hard to function in her job as a management accountant. “I had no sense of... read more
Women, Words + Wine with guest Tina Tower

Suzi Dafnis and Tina Tower and
Women Words + Wine Guest: Tina Tower Women, Words + Wine 🍷is a show created for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week... read more
Member Podcaster – Angela Counsel

Angela Counsel
Meet Angela Counsel – Member Podcaster What is the name of your podcast? Wise Women Conversations When did you launch your podcast? Early 2019 How would you best describe your podcast? What is the show about? WWC is a... read more
Let Go of Stress and Tap Into Your Peace of Mind

HerBusiness
Celina Tonkin is an emotional freedom technique practitioner. In this Member Expert video she shares a simple ‘tapping’ technique for reducing stress and anxiety. This highly researched technique can be done inconspicuously and effectively anywhere. Watch to get Celina’s... read more
Monday Morning Member Spotlight with Leeha Debnam of Mind Your Words

Leeha Debnam
Monday Morning Member Spotlight with Leeha Debnam Leeha Debnam of Mind Your Words helps the owners of growing service-based businesses connect with customers through her smart, all-inclusive copywriting and WordPress packages. Having one point of contact means Leeha gets... read more
Monday Morning Member Spotlight with Jen Bishop

Jenny Francis
Monday Morning Member Spotlight with Jen Bishop Jen Bishop is a member of HerBusiness community who helps brands connect with potential customers who are looking for interior design and home improvement inspiration and advice, through her blog and social... read more
Women, Words + Wine with guest Karen Matthews

Suzi Dafnis and Karen Matthews and
Women Words + Wine Guest: Karen Matthews Women, Words + Wine 🍷is a show created for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week... read more
Member Podcaster – Kristy-Lee Billett

Kristy-Lee Billett
Meet Kristy-Lee Billett – Member Podcaster The People Powered Business Podcast with Kristy-Lee Billett is for business owners who want to better understand their employees, create high performing teams and know how to handle even the toughest staffing headache.... read more
Mind Mastery to Ride the Curves in Uncertain Times

Francinne O'Rourke
Francinne O’Rourke works with female solopreneurs and goal-getters to declutter their mind and their world to go from frazzled to focused and achieving their goals. She delivers a 12-week coaching and online training program, workshops, online training and one-to-one... read more
Monday Morning Member Spotlight with Bianca Dantl of Sound Slash Image

Bianca Dantl
Monday Morning Member Spotlight with Bianca Dantl Bianca Dantl is a member of HerBusiness community who helps small businesses, with limited to no time to spend on marketing, with enhancing their marketing initiatives (new websites and updates, content including... read more
HerBusiness Podcasts Celebrate 700,000 Downloads Milestone

Suzi Dafnis
We just celebrated a major milestone for two of our HerBusiness podcasts. Our HerBusiness podcast just passed 500,000 downloads. And, our Content Sells podcast just passed 200,000 downloads. Woohoo! We are thrilled. These statistics represent A LOT of businesswomen... read more
Member Spotlight with Arpana Patel of AveSol Accounting

Arpana Patel
Member Spotlight with Arpana Patel Arpana Patel helps small business owners to keep on top of bookkeeping, accounting and taxation by providing solutions at a fixed fee structure. When she found herself as a single mum she decided to... read more
Women, Words + Wine with Guest Valerie Khoo

Suzi Dafnis
Women Words + Wine Guest: Valerie Khoo Women, Words + Wine 🍷is a show created for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week... read more
7 Simple Steps to Stay Focused in Your Home Work Environment

HerBusiness
You have a to-do list that is a mile long. And, you just don’t know how to get through all your work. In this Member Expert video, Ildi Racz of Antplanners gives you seven strategies to help you stay... read more
Women’s Intuition: The Secret to Her Success

Karissa Cameron
Women are no doubt creative, intelligent and every bit alluring when it comes to being in power. There is no surprise that women would want to be the masters of their own business. Living a life of financial independence,... read more
Member Spotlight with Guest Wendy Alexander

Wendy Alexander
Member Spotlight with Wendy Alexander Wendy Alexander of Resumé Elevator helps job seekers and career changers land jobs they love, get healthy six-figure incomes or change to well-paying, purposeful careers. She does this through one-to-one mindset coaching, online programs... read more
Women, Words + Wine with Guest Jodie Rogers

Suzi Dafnis
Women Words + Wine Guest: Jodie Rogers Women, Words + Wine 🍷is a show created for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week... read more
Member Podcaster – Erica Webb

Erica Webb
Meet Erica Webb – Member Podcaster In her Mindful Movement podcast, Erica Webb explores ways movement, mindset and mindfulness support us to be and do the things we desire in the world. read more
Mindfulness in Business: Focusing on the YOU Growth Zone

Erica Webb
How are your shoulders feeling right now? If I had to guess, I’d say you’ve been sitting at your desk a lot, focused on giving your clients and audience the best of what you do. You’ve been so immersed... read more
Member Spotlight with Guest Nadine Shaw

Nadine Shaw
Member Spotlight with Nadine Shaw When it comes to our health, it’s the consistent action that we take over time that ultimately determines the results that we get. Meet Nadine Shaw of Essential Solutions for Everyday, a new business... read more
Women, Words + Wine – with guest Cheryl Hayman

Cheryl Hayman
Women Words + Wine Guest: Cheryl Hayman Women, Words + Wine 🍷is a show created for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week... read more
Member Podcaster – Bianca de Reus

Bianca De Reus
Meet Bianca de Reus – Member Podcaster In her Connecting Soul Beings podcast, Bianca de Reus helps people elevate their spiritual abilities, by connecting with their inner self, their guides, the animal kingdom, ancestral lineage and Source. read more
Monday Morning Member Spotlight with Guest Jayne Day

Jayne Day
Monday Morning Member Spotlight with Jayne Day Jayne Day of Webonize works with coaches, consultants and online course creators to plan an online marketing strategy to grow their business through consulting and done-for-you services. In this interview, Jayne explains... read more
Member Spotlight with Guest Belinda Rigano

Belinda Rigano
Member Spotlight with Belinda Rigano Belinda helps heart-centred women grow their business with Pinterest marketing. Belinda works with both service-based and product-based businesses and how to use Pinterest to drive website traffic, grow their email list, and/or increase sales... read more
Women, Words + Wine – Guest Panel: Wendy Alexander, Prue Saxby and Louise Lucas

Prue Saxby
Women Words + Wine Guest Panel: Wendy Alexander, Prue Saxby and Louise Lucas Women, Words + Wine 🍷is a show created for women business owners to get together with other like-minded women online, to discuss business and life over... read more
Women, Words + Wine with Guest Amy Lyden

Amy Lyden
Women Words + Wine Guest: Amy Lyden Welcome to Women, Words + Wine 🍷, the show, created for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine.... read more
Member Podcaster – Belinda Weaver

Belinda Weaver
Meet Belinda Weaver – Member Podcaster Copywriter Belinda Weaver is the host of Hot Copy, a podcast all about copywriting. Belinda and her co-host, Kate Toon, talk about copywriting techniques as well as how to run a successful copywriting... read more
Member Podcaster – Adele Haussmann

Adele Haussmann
Meet Adele Haussman – Member Podcaster Adele Haussman of Her Smile educates women to have a healthy relationship with themselves, fostering body acceptance and body positivity. She created the Conversations to Make Her Smile podcast to help women with daily... read more
Member Podcaster – Jennifer Gale

Jennifer Gale
Meet Jennifer Gale – Member Podcaster Jennifer Gale of Fit’N Fifty Plus is passionate about helping older women stay fit and healthy. Because fitness doesn’t come from some fancy pill or drink or machine that will help you she... read more
Member Podcaster – Tina Tower

Tina Tower
Meet Tina Tower – Member Podcaster When entrepreneur Tina Tower’s frustration that there were more men than women at the top of almost any field, she decided to start a podcast to explore what influential women do to get... read more
Monday Morning Member Spotlight with Kristy Smith of Virtual Elves

Kristy Smith
Monday Morning Member Spotlight with Kristy Smith Kristy Smith helps solo entrepreneurs and small business owners uncover areas they can systemise, automate and delegate through online education and 1:1 consulting and offers virtual assistant services that give them the... read more
These Two Days Could Change your Perspective

Suzi Dafnis
Here’s something you may not realise is true: You can have a “do-over” whenever you want. Because let’s face it, the entire year to date has been… well, not what anyone expected. Plans have gone out the window or... read more
The Journey From Solopreneur to Entrepreneur

Suzi Dafnis
Click here to request your invitation to join the most collaborative and supportive community for women business owners. Recently we asked our community: “What type of business do you want?” In over 25 years of working with women in... read more
Member Spotlight with Amanda Edwards of Equine Care Clinic

Amanda Edwards
Member Spotlight with Amanda Edwards Amanda Edwards of Equine Care Clinic helps worried horse owners with sick or injured horses get their horses well again through best practice care, workshops and online education. In this interview Amanda explains: What... read more
Resources to Take Care of You and Your Business Now

Suzi Dafnis
HerBusiness members have created awesome resources to help others during COVID-19. We are seeing new podcasts, free downloads, bonus pieces of training, online courses, blog posts, Facebook LIVE series, eBooks… … all sorts of fun and innovative ways to... read more
Featured Member – Eleni Mitakos – GalMatic

Eleni Mitakos
Eleni Mitakos has had a passion for driving and tinkering with cars, since buying her first vintage car as a teenager, a 1956 Holden FE. With no view mirrors, nor seatbelts, Eleni was eager to get her hands greasy.... read more
Featured Member – Ann Mawhinney – Maloola Natural Skincare

Ann Mawhinney
Ann Mawhinney is nothing short of an impressive woman. A career starting as a registered nurse, Ann, rose through the ranks to run regional, rural, and remote hospitals and health systems. Her last position was as CEO of a... read more
Featured Member – Deb Bower – Olive & Ash

Deb Bower
Deb Bower of Olive & Ash has always been a strong believer in the power of Nature. As a practising naturopath, she felt that her one on one consultations were not reaching enough people who were facing poor skin... read more
Featured Member – Carole Medcalf – Wandering Women

Carole Medcalf
Bitten by the travel bug at a young age of 16, it comes as no surprise that lifetime traveller, Carole Medcalf would have a career in travel and tourism at the age of 60. A Sociologist by training, Carole... read more
Featured Member – Tasha Jennings – Conceive Baby

HerBusiness
As an experienced naturopath nutritionist, Tasha Jennings knew that her passion could make a huge difference in the lives of women and couples struggling with fertility. Today, Tasha is helping proactive women and couples to improve their fertility wellbeing... read more
2022 Member of the Year – Fiona Keary

Fiona Keary
We are thrilled to announce that our Member of the Year is Fiona Keary, owner of Style Liberation. Fiona Keary has grown her business many times since joining the HerBusiness Network by following heart and vision – while simultaneously... read more
Seona Shows Linda How to Craft Systems to Successfully Run Her Business

HerBusiness
Linda Mylius has over 30 years experience in the flower trade and is currently running her own flower shop, Gray St. Flowers. Although Linda creates beautiful bouquets of perfectly picked flowers daily, she had a hard time crafting systems... read more
[REACH Retreat] “After 8 years I’d lost the passion for my business.”

HerBusiness
“I decided “this is my dream and if I don’t do it now, I might not ever!” And I really needed this 5 days to concentrate on me and my business… and it’s been SO worth it! ”... read more
[REACH Retreat] “I really wanted clarity for my business”

HerBusiness
Yvonne Shepherd of Women’s Fitness Adventures wanted to get clarity around the role she really needed to play in her growing business so that she could create the future she wanted. “What I thought was unachievable is now totally... read more
[REACH Retreat] “I knew I needed to think about things differently!”

HerBusiness
When Fiona Keary of Style Liberation registered for the REACH Retreat, her motivation was seeing the change that happened for the women who went the previous year. “I knew I needed a change. I knew that I... read more
[REACH Retreat] “I’m really excited to have a clearer vision of my business!”

HerBusiness
There’s a saying that it’s hard to read the label when you’re inside the bottle. And that’s exactly what it can feel like when you’re running a business day in, day out, without taking time to stop. “I needed... read more
[REACH Retreat] “REACH Has Been Transformational For Me!”

HerBusiness
Jacqui Brauman of TBA Law had been static for a while without goals. She had started to feel out of love with her business. As the owner of a fast-growing business, she wanted more clarity about her direction and... read more
[REACH Retreat] Yvonne Discovered the Courage to Speak Out about Her Big Hopes and Dreams and Created a Support System for Her Path Forward

HerBusiness
Seeking clarity, focus and a fresh perspective, Yvonne Shepherd, Founder of Women’s Fitness Adventures, made the commitment to invest in herself and her business by joining the 5-day HerBusiness REACH Retreat in Hawaii. Like Yvonne, you may be wondering... read more
[REACH Retreat] Jacqui Got the Clarity and Confidence to Take Control of Her Business

HerBusiness
Ever felt like you’d fallen out of love with your business? Jacqui Brauman, Director of TBA Law, noticed that she just didn’t have the same love for her business that she once had. She was working hard but with... read more
[REACH Retreat] How Pausing Helped Fiona Transform her Business and Accelerate Her Business Growth

HerBusiness
Founder of Style of Liberation, Fiona Keary knew her business needed a change. Hearing the stories from past REACH Retreat members, Fiona makes the decision to invest her time, money and energy into undergoing a transformation for herself and... read more
Popular HerBusiness Podcast Returns on 4 July

Suzi Dafnis
The HerBusiness podcast is back on 4 July 2019 with all new episodes. Hosted by Suzi Dafnis, the show features business tips and insights and interviews with leading women business owners, world-class authors and speakers and inspiring entrepreneurs. Subscribe... read more
Featured Member: Joanne Ivy – Cranberry Beads

HerBusiness
Founder and CEO of Cranberry Beads, Joanne Ivy helps creative customers pick out the perfect beads and supplies for jewellery making through her online shop. Joanne transformed her passion for beading from a hobby to a business. As she... read more
Featured Member: Frances Pratt – KISS to Sell

HerBusiness
Frances Pratt Founder, KISS to Sell With a graduate certificate in change management, an MBA from Melbourne Business School and over 15 years of sales experience in every industry, Frances has a wealth of business knowledge. With years of... read more
Candace Meisels Demystifies PR in New Book

HerBusiness
Virtual PR Consultant, Candice Meisels started her own boutique agency, Candice Meisels PR, to help small businesses and start-ups get media coverage. She also started The PR Circle, an educational subscription service to provide her instructions, tools and support... read more
Featured Member: Angela Raspass

HerBusiness
In 2003, Angela Raspass started her own business to have the flexibility she needed while supporting two children. She used her media background in marketing, sponsorship and sales as the foundation for her marketing consultancy. Nine years later Angela... read more
Featured Member: Peta Gillian Green

HerBusiness
Peta’s business Strong Healthy Women came to fruition after a bout of menopause-related health issues. Attending lecture after lecture on menopause, she was told “this is how things have to be”, so naturally she challenged that belief. She changed... read more
4 April – Turn Your Leads Into Sales — THIS THURSDAY

HerBusiness
Are you getting enough leads? And when you get those leads, do enough of them turn into sales? It can be tough getting lead generation working well in any business. Whenever I poll the HerBusiness community, “not enough leads”... read more
28 March – “Look forwards, work backwards. Start with the end outcome in mind,” says Samantha Wills + Leanne O’Sullivan’s Podcast Offers Insights for Small Business Owners

HerBusiness
Samantha Wills founded her own self-titled jewellery company when she was only 21. It was an instant hit with media and customers alike, and she quickly found herself in the media spotlight as one of Australia’s most dynamic designers.... read more
Why “Sales” Freaked Me Out!

Suzi Dafnis
I don’t know about you, but I’ve never been very comfortable with “selling.” When I first started my events business, I was SO FREAKED OUT by making sales that I NEVER used to actually answer the phone. Do you... read more
Back by Popular Demand – Turn Your Leads into Sales

Suzi Dafnis
Are you getting enough leads? And when you get those leads, do enough of them turn into sales? It can be tough getting lead generation to work well in any business. Whenever I poll the HerBusiness community, “not enough leads”... read more
21 March – “Know your customers,” says Catherine Harris + HerBusiness at South by Southwest Interactive

HerBusiness
Catherine Harris is the Chair of Australia’s largest independent produce retailer, Harris Farm Markets. With its 23 stores, more than 2,000 employees and 40 years of history, one thing remains at the core of how the business is run.... read more
14 March – Share what you stand for + Highlights from the 2017 Businesswomen’s Hall of Fame launch

HerBusiness
Have you ever wanted to share something that is really important to you with the world, but felt held back? When we rebranded to HerBusiness, 12 months ago, we wrote up our manifesto with the intention of sharing it... read more
7 March – How the 2017 Hall of Fame Inductees maintain their business momentum

HerBusiness
Running a business is consuming work, and it can be hard to keep on top of everything. We asked some of the 2017 Businesswomen Hall of Fame inductees how they manage to stay motivated, and up-to-date with their businesses.... read more
28 February – Create your customer experience by design not by default + Seek out mentors

HerBusiness
What is this ONE THING that business leaders like Oprah Winfrey and Richard Branson say is crucial for success? What is this “must-do” that almost all successful people do, including the HerBusiness Businesswomen’s Hall of Fame Inductees? What is... read more
Is your product or service still relevant?

Belinda Bow
As a business owner, we’re often pulled in different directions simultaneously, so it can be difficult to sit back and look at your business. However, as a business owner, it is critical that you spend time working on your... read more
How the 2017 Businesswomen’s Hall of Fame women stay motivated and in momentum

HerBusiness
Running a business is consuming work, and it can be hard to keep on top of everything. We asked some of the 2017 Businesswomen’s Hall of Fame inductees how they manage to stay motivated and up-to-date with their businesses.... read more
Announcing the 2017 Businesswomen’s Hall of Fame

HerBusiness
From Shoes to Social Enterprise, Fashion to Farmers Markets – The Businesswomen’s Hall of Fame honours Australia’s top female business trailblazers for 2017. In the lead up to International Women’s Day on 8 March, the Businesswomen’s Hall of Fame... read more
PR for Start-Ups

Johanna Baker-Dowdell
A media-savvy entrepreneur knows the key to PR is to build relationships with their desired audience to establish a good reputation for their new operation. However, when their start-up is so new — it has no reputation whatsoever — then... read more
Profitability versus freedom — do I have to choose?

Leanne Knowles
Have you asked yourself the question lately, “Is my business on track to deliver the outcome I dreamed about when I first started it?” Many new clients and people I meet in everyday business life have long ago been so... read more
3 Steps to Resolving Conflict

Claire Harrison
A few years ago I helped the managing partner to address conflict between two of his partners of a town planning business. There was a lack of communication, and potentially a lack of respect and professionalism being demonstrated. One... read more
5 sure-fire ways for your marketing to end in disaster this year

Nicki Walsh
When it comes to marketing there is no one size fits all to ensure success for your business. In a recent report just 61% of marketers reported that they believe their marketing strategy is effective (HubSpot, 2016). So how... read more
Is AI a threat or a massive opportunity?

Nada Matijevic
With the evolution in technology, we’re facing a rapidly-changing future. Do you know how you might be impacted and will you need to future-proof your career or business? Changing technology and the rise of Artificial Intelligence will impact everyone:... read more
Setting goals? Use your brain!

Alison Vidotto
It’s the beginning of a new year, many of us are full of enthusiasm for setting goals, but how many of us actually follow through? Why is it that we can be so full of enthusiasm and intention only... read more
New year publicity audit

Johanna Baker-Dowdell
January is generally a slow month for many businesses, which makes it the perfect time to strategise for the year ahead. While planning your sales, service or new product goals, add in some time to do a publicity audit... read more
Do you hate planning?

Nadia Macleod
It’s January and it feels like every second email I open is imploring me to plan the coming year. Normally, this would fill me with dread and a fair measure of inadequacy at not being able to map out... read more
Having the difficult conversations

Alison Vidotto
I don’t think anyone enjoys the tough conversations but we can’t avoid them. They come to us all, sometimes too frequently. We can have weeks where it seems we have to communicate with disengaged staff members, disgruntled suppliers and... read more
10 January – Best of 2016: Your favourite podcasts, webinars, blog posts and events. Plus, the Member of the Year is announced.

HerBusiness
Hello and welcome to the new year! The possibilities of what we can create, experience, share and learn fill me with excitement, and I look forward to being with you on your business journey throughout 2017 – every step... read more
17 January – 3 social media trends to watch for in 2017 + 8 SEO tools to turn to every day

HerBusiness
In this week’s HerBusiness News, we feature Mireille Ryan, CEO of the Social Media Marketing Institute and founder of the Social Media Marketing Awards. She talks about three social media trends she’s going to watch for in 2017: live... read more
Call tracking: Why your digital marketing campaigns should always have this

Sonia Magliocchi
If you are about to embark and invest in a digital marketing campaign and want to ensure your investment is taken seriously, then you’ll need to consider two very important things: Customer service and sales training for your employees... read more
The one thing that will make you more productive in 2017

Suzi Dafnis
There’s something we’ve identified you need to leverage in 2017 to help you: Win more customers Get more out of your marketing efforts Increase your profits and productivity Get more of the work/life balance you’re looking for If you’re... read more
Playing small vs starting small

Natasha Vanzetti
Let me start by saying there is no value in playing small, but there is huge potential in starting small. They are not the same thing, and they get you completely different results. What is Playing Small? Playing small... read more
What kind of a leader are you?

Nada Matijevic
Leadership is becoming more and more challenging due to the accelerating pace of change, increased performance expectations, and the changing nature of the workforce. Leaders need to be able to skilfully adapt their style to meet the needs of... read more
How to plan for success in everything you write

Sherene Strahan
Games of Thrones author George RR Martin believes there are two types of writers – the architects who plan everything to the last detail and the gardeners who drop the seed into the ground then watch it grow. Which... read more
Do You Have a Viable Business Model?

Suzi Dafnis
Many businesses start with a lot of enthusiasm and not a lot of viability. Every day I hear stories of people who invest years (and thousands of dollars) into businesses that do not have a viable model. And this... read more
An owner’s guide to strata management with Amanda Farmer

HerBusiness
Amanda Farmer owns Lawyers Chambers on Riley, a boutique legal practice in Sydney’s Darlinghurst, where she provides specialist legal advice to strata owners, strata buildings, and strata managers. She has over a decade of strata sector legal services experience,... read more
3 simple rules for setting a startup budget

Amanda Fisher
When you are about to launch into a new business, it is essential to create a budget. There are three simple rules to follow: Rule #1. How much money do you need to pay your essential bills? This has... read more
Handling a PR crisis like a pro

Johanna Baker-Dowdell
When news broke about the horrific incident at Dreamworld last month in which four people died, it felt like the whole country had gone into shock. We had all been to the Queensland theme parks at some point in... read more
Struggling to keep employees motivated?

Alison Vidotto
Keeping employees engaged and motivated can be a struggle at times. We offer training, good salary packages and other incentives, but still they are not fully engaged. Why is that? There has been a significant amount of research into... read more
5 employee costs to know – to stop you going broke

Natasha Hawker
We recently helped a client reduce their annual leave and long service leave liability from $790k down to $200k. Now this liability was sitting on their balance sheet (looks bad to potential investors) and if a chunk of their... read more
Sales strategist Frances Pratt provided practical ways to move potential buyers to purchase from Vivienne Kane

HerBusiness
When it comes to reaching our full potential, more often than not, what holds us back is the lack of support. At HerBusiness, we believe in networking and connecting with like-minded individuals who can balance out your strengths and weaknesses.... read more
Is it time to refresh your underperforming website?

Nicki Walsh
I often find that SME owners invest dollars having a website designed and built, but then neglect to maintain it. While a website can be one of your most powerful marketing tools, it’s not something you can set and... read more
Why would I go it alone?

Alison Vidotto
That was the response I gave to a recent question about why I continue to invest in a mentor. I have had a mentor both in business and in life off and on over the years. Different mentors for... read more
How do you measure success?

Belinda Bow
Success is an interesting beast. People want it, but what success looks like for one person can be vastly different for another. How you measure success is based on your own experience and your own perspective on life. It... read more
When too much information is good for marketing

Sherene Strahan
Today’s buyers have a problem and it’s getting worse. Anytime and anywhere, people can find out anything about a product or service by devoting time to research it before they pull out their credit card. It’s a leap forward... read more
Answer these questions before you set up a distributor relationship

Nadia Macleod
There are only so many hours in a day so it makes sense to leverage your time wherever you can. When it comes to getting your products into the marketplace, setting up distributorships will multiply your efforts and allow... read more
04 October – Attract, convert and keep your ideal clients + How to generate leads with LinkedIn

HerBusiness
Maybe you’ve got something in your wardrobe that’s a “one size fits all” piece of clothing. For women, I know one of the most popular types is the kaftan — those flowy, often beautiful over-sized dresses that basically cater... read more
11 October – How to write like a natural, even if you’re not a natural writer + 7 costly HR mistakes

HerBusiness
I often wish I’d write more. But I’m not a natural writer like some people are. For me, it takes effort being “in the flow” and having time to write, reflect and correct. And while I don’t always find... read more
18 October – The 5 stories to tell about your business + Your energy is contagious

HerBusiness
Hi! I’m back from a quick trip to the U.S. where I learned from some of the world’s best marketers. And it was REALLY amazing. I learned so much I can immediately implement in my business and share with... read more
Your energy is contagious – keep it positive!

Alison Vidotto
Spending time in a positive environment makes everything so much easier, even work. The opposite is also true; time can really drag on when we find ourselves surrounded by negativity. How positive is your workplace? There is no question... read more
Featured Member: Carolyn Stevens

HerBusiness
When Carolyn Stevens first started working in human resource development, she realised that while the people leaving her leadership development groups were walking away with new skills, that longer and more intense sessions would yield much more effective and... read more
Helping your staff stay happy, engaged, challenged and productive

Nada Matijevic
The success of every business is underpinned by the strengths of its staff and by how well it can keep those staff happy, engaged and productive. Attracting good talent and keeping staff happy, motivated, challenged, engaged and productive is... read more
Outsourcing is the new black

Nicki Walsh
Outsourcing. We all do it. From accounts to IT, we call in the experts when we don’t have the knowhow or time to get something done ourselves. After all, none of us can do it all. As an SME... read more
Effective communication begins with your purpose

Alison Vidotto
Communication, it is a cornerstone of leadership. Whether you are an extrovert or an introvert, how well you communicate with others will define the strength of your workplace and your leadership. You have to have the ability to convey... read more
FREE Google AdWords ROI Calculator & Estimator Tool

Sonia Magliocchi
The Google Keyword Tool is essential to form part of your research to build your Google AdWords campaigns. But how do you know if your Google AdWords campaign is going to be viable and profitable in the short or... read more
27 September – How to turn your emails into sales + How to keep your business on track

HerBusiness
When we surveyed the HerBusiness community earlier this month you told us Email Marketing was important to you… 85% of all survey respondents rated Email Marketing as one of their Top 3 Marketing Priorities right now. For me, email... read more
How to keep your business on track even if you’re away

Nadia Macleod
At the risk of sounding like an insurance commercial, have you thought about what would happen to your business if you weren’t there? In this case, I’m not talking about your permanent disappearance, rather what would happen if you... read more
Does your business dress to impress?

Vivienne Kane
The first branding was applied with branding irons. Brands were the identifying marks burned into livestock and slaves, to signify ownership. Your business brand means a lot more than that now. What is a brand? Your brand is everything.... read more
Fun fact: Policies make your life easier!

Natasha Hawker
Big milestone – you have your first few permanent or casual employees and work is starting to get done. You’re no longer doing BD, programming, marketing, secretarial work, accounts and being the ‘chief bottle washer’ – phew! But hey…... read more
The more knowledgeable you are, the more profit you will make

Amanda Fisher
“Knowledge is power” is a saying that has been attributed to Sir Francis Bacon. This has been used in many different ways including encouraging students to continue their education. In a business context, knowledge is also power. But knowledge... read more
13 September – Three reasons women-owned businesses fail to grow + Hug your haters

HerBusiness
In a recent podcast, Malcolm Gladwell, author of The Tipping Point, said, “Nothing of consequence gets accomplished without courage.” Being in business takes courage. It takes the ability to do something (just about every day!) that frightens you. Last... read more
20 September – 5 common email marketing mistakes + Tips for an audience-winning marketing strategy

HerBusiness
Have you every gotten to a point where you feel you’re on the verge of burnout? …when you’re running on fumes instead of on a full tank? I remember when I was at this point in my business. On... read more
Establishing a good writing habit for your business

Johanna Baker-Dowdell
Ernest Hemingway famously said, “There is nothing to writing. All you do is sit down at a typewriter and bleed”. Writers are vulnerable and often bare more than planned because the words start to take on a life of... read more
How to remain composed while handling conflict

Alison Vidotto
“One of the best lessons you can learn in life is to master how to remain calm.” — Catherine Pulsifer Being in business, you are fairly guaranteed that you are going to face some difficult situations and interact with... read more
5 Common Email Marketing Mistakes

Michelle Falzon
Done well, email marketing is a gift from the marketing gods. It’s cheap. Effective. And just about anyone can do it – whether you’re starting out with a small list or you have a large business serving thousands of... read more
Social media marketing 101 – Part 2: Tips and tools for SMEs

Nicki Walsh
In my last blog for HerBusiness, I talked about Getting Started on Social Media. This blog is part 2 in the series and focuses on the more detailed marketing aspects of social media. With today’s technology social media marketing... read more
6 September – A quick guide to video marketing for small business + How to bring mindfulness to your workplace

HerBusiness
If you’ve checked out our YouTube channel, you’ll know that we’ve been creating videos for a long time. However, I don’t find doing video the most natural thing in the world – but I realise its power as a... read more
Ditch the performance review?

Claire Harrison
Do you have a way of setting and measuring employee goals? Is it working well for you and your business? Good investment in time? Increasing morale? Achieving business results? No, no, no? It is a rare person who enjoys... read more
Digital Marketing Agency: 5 Key Tips to Ensure You Hire the Right Agency

Sonia Magliocchi
Are you thinking of hiring a digital marketing agency? If so, congratulations as this is great news and tells us that your business is growing and you would rather use your precious time specialising in your core expertise. Managing... read more
Are you operating in your full authority and power?

Simone Leslie
There was a lion and a weasel placed in a fighting ring about to face each other. Many people were placing bets. Of course, they believed the lion would win; but one man went to the bookie and placed... read more
The commitment poem

Suzi Dafnis
In 1991 I attended a personal development course that would change the course of my life. It shook up my thinking, it introduced me to a whole new set of peers, and it awakened my love for business and... read more
23 August – Make it happen + 13 low cost ways to drive traffic to your website

HerBusiness
If you’ve seen Michelle Bridges on television you’ll know that she doesn’t mince words. And when it comes to making things happen – she’s a super action taker. I loved speaking to her recently about her new book, Make... read more
30 August – You are Enough + Boost Your Average Dollar Sale

HerBusiness
I first read today’s quote (above) in 1991. Yikes! It’s from one of my favourite poems which tells the larger story of what taking that first step, making that first commitment, can bring into being. Starting a business today... read more
Avoiding #censusfail in your business

Johanna Baker-Dowdell
I’m one of millions in Australia who are courting a fine due to not filling in my Census form. This is not a post about my objection to the data issues associated with the process (that’s a whole other... read more
It’s Here – FREE Email Workshop for You!

Suzi Dafnis
Today’s the day! … Welcome to your FREE Email Marketing Workshop! You told us Email Marketing was important to you… And so we got to work to bring you this FREE How To Turn Your Emails Into Sales Workshop,... read more
Do You Have a Tipping Point Business?

Suzi Dafnis
Do you have a Tipping Point Business? This is possibly one of the MOST important questions you can be asking yourself as a business owner right now. Find out why in this short video I just made for you: read more
2 August – Have you given yourself permission to find your unique spot + the new secret to standing out from the crowd

HerBusiness
One of the things that we’ve always been on about here at HerBusiness has been helping you reach your full potential in business. Being your very best self in business requires a bigger perspective than just getting the skills... read more
9 August – Passion is paramount but it isn’t everything + Is your business keeping you awake?

HerBusiness
My favourite book so far this year is Grit: The Power of Passion and Perseverance by Angela Duckworth. In the book she proclaims that the secret to outstanding achievement is not talent but a special blend of passion and... read more
16 August – Share generously + Go big or go home

HerBusiness
What are you doing today? Is it on purpose? Is it aligned to what’s important to you and to your goals? Will it move you closer to the life you want and the business you dream of? Last week,... read more
Does your sales brochure boost sales?

Vivienne Kane
Are you one of the many business owners who pay good money to print brochures, but wonder whether they make any difference to your sales figures? Or do you feel as though your business should have a brochure, but... read more
FREE tickets to the Small Business BIG Marketing and Festival Roadshow events

HerBusiness
HerBusiness will again sponsor the Small Business Festival Victoria this year. And besides streaming four Small Business Festival Victoria webinars in August, we’re giving away FREE tickets to their other great events. Small Business BIG Marketing (11 August) To... read more
No. 1 benefit of graphs to improve your results

Amanda Fisher
One of the truly exciting benefits of the Age of Technology we’re living through now is that the way we look at everything has changed. And that includes, the way we look at the numbers in business. Gone are... read more
New podcast episode: How to create a landing page that converts – Part 1

HerBusiness
If you ever need to send someone to a page to sign up for a course, a free trial, an eBook, to join your community, or request a quote or a free consultation, one of the biggest factors impacting... read more
26 April – Create strong systems and procedures as a guiding principle for your team

HerBusiness
I love systems. Well, I should explain that. I love creating systems. As today’s featured guest Laurie McDonald tells us – “Use strong systems and procedures as a guiding principle for your team – The best systems and procedures... read more
Featured Member: Karen Bleakley – SmartStepstoAustralia

HerBusiness
Founder and editor of SmartStepstoAustralia.com, Karen Bleakley packed her bags and moved to Brisbane from the UK with her husband and three children. After facing the challenges of moving across the world, Karen decided to create a migration blog... read more
Summer School gives you access to 24/7 online business advice

Suzi Dafnis
Summer School is a powerful way to fill the know-how gap in your skills without leaving your desk. Now in it’s fifth year, Summer School is an online collection of some of the HerBusiness’s best webinars. For a low one-off fee you... read more
Maximise the Impact of Your Webinar with Marketing

Suzi Dafnis
Creating a webinar is a great way to educate people about your business and services, but it’s not enough to simply schedule the webinar and forget about it. In order to ensure that you get maximum numbers on the... read more
5 of the most effective types of Lead Magnets you can offer your prospects

Michelle Falzon
What are the most effective types of lead magnets you can offer your prospects? Lead Magnet expert Michelle Falzon summaries the benefits of five lead magnets. 1. eBook This is one of the most well-known and popular types of... read more
Featured Member – Robin Shaw – Wine Tourism Australia

Suzi Dafnis
“Robin is not just an expert; she’s a recognised global thought leader in wine tourism, with a career spanning over 25 years.” Robin Shaw of Wine Tourism Australia, has spent over 25 years shaping the future of wine tourism... read more