Did you know that Colgate once tried to expand into the food business? Or that Harley Davidson actually tried to launch a perfume range? Unsurprisingly, both were abject failures, because they misunderstood who their customers were, how their brand... read more
A simple switch to an organic lifestyle led to a major career change for entrepreneur Sonia Magliocchi. After finding few high quality organic skin care products on the market, she decided to create her luxurious high quality brand called... read more
Do you really know who you are and what you’re here to do? There are approximately 8 billion people in the world today. I imagine it like a huge jigsaw puzzle – each piece is a person. Every piece... read more
In an article published on HuffPost Australia titled How to Not Be a Starving Artist, Natasha Hawker emphasised the importance of artists being savvy about business. She added that today’s technology gives artists more opportunity to promote themselves and... read more
Have you ever played tug-o-war with a dog? It’s a favourite in our house. My dog will strut on over with the remnants of another toy and offer it to me with absolutely no intention of letting go. If... read more
Social Media Examiner published a new blog post by Member Cas McCullough titled The Secret to Cutting Your Facebook Ad Spend. Read the article here. Learn more about Cas here. read more
Apparently, it’s a tough time for businesses to stand out. It’s said there’s a lot of noise and a crowded marketplace standing between you and your customers. And it’s true the digital landscape is pretty packed: More than a... read more
Did you start your business with a vision for financial freedom, and the freedom to choose how you spend your time? The Headswitch 12-week Scale Your Business for Financial Freedom coaching program can help you achieve that sooner rather... read more
Southern Courier News has featured Member Maria Vamvouklis of Lipstick Motorbikes. She will be riding solo for approximately three weeks to raise funds to “raise awareness and change the perception on the effects of mental health has on people”.... read more
We know that confidence and action are intrinsically related. Every time we take action, we make another step towards boosting our confidence. Professor of Psychology, Richard Petty has said, “Confidence is the stuff that turns thoughts into action.” And... read more
There are lots of things I love about running my own business. I love the freedom of making my own decisions; I love seeing my ideas take shape in the real world, and I love choosing my hours. What... read more
For years, Catherine found herself being asked for professional advice by people she’d worked with. Eventually, she realised there was a market for human resources and career management advice – and that she had a knack for helping people... read more
