So who are my customers and where do they fit into the scheme of things? We all like to think that we really know who our customers are and why they like to buy from us rather than from... read more
There will be times when your product will require a touch of creative flair, but you don’t have the resources and budget to have it designed by a professional. By using your good sense and eye for detail and... read more
What an exciting thing to do – develop a business! For me it’s about alchemy – that amazing mysterious process of creating something wonderfully valuable out of bits and pieces. It reads like a recipe book, really. Take one... read more
If you don’t know where you’re heading, any road will get you there! Start with a plan. Why do we need to plan? A good business plan will guide your business, help you make informed choices and remain focused.... read more
Are you thinking of taking the plunge, quitting your job and diving into the wonderful world of business? Or perhaps you’ve already done it and are now sitting in your home office, terrified and wondering what to do next?... read more
The diversity in people always fascinates me. And when it comes to customer service, the differences in personalities can be particularly striking. It’s the people involved (rather than the specific product) that makes the service memorable in either a... read more
With the vast numbers of overseas visitors to Australia each year, you may have the opportunity to sell your products or services to a wider range of people from different cultures than ever before. What an opportunity! But what... read more
Ten key ways to communicate more effectively So many miscommunications occur in business and in our lives in general. So how can we communicate more effectively? The answer is not one dimensional, nor a formula that can be followed... read more
A useful definition of insanity is: “Doing what you did yesterday and expecting a different outcome.” Uh huh. I agree – it’s crazy! Yet how many of us want improved lives and enhanced performance – without the will to... read more
Your goals are WHAT you want to achieve, where you want to go. But to achieve them you should also look at the WHO of the project: the sort of person you would need to be and how you... read more
Celebrate! Celebrate! Celebrate! If you are feeling bogged down, flat or feel like you are not moving towards your business or career goals as fast as you think you should, it could be time to stop, acknowledge and celebrate.... read more
How many ads can you find that don’t: 1) have a number to call; 2) tell you where you can purchase the product or service; 3) have a clear “what happens now” or “call to action”; 4) have a... read more
