For immediate release A new course from HerBusiness addresses three marketing essentials small business can’t go past. Over 1,000 small business owners have already downloaded HerBusiness’s 21 Easy Ways to Market Your Business Online eBook. While this popular resource provides 21 great tips for maximising your marketing results, there are three additional KEY marketing fundamentals that any successful business should not go past.
- Know Your Target Market. Ensure they know you. Who is your target audience? Who is most likely to buy from you? How do you find the exact people that you’re trying to attract? When you know you’re talking to the right person, you don’t have to push, cajole, and sell hard. You’re speaking to your correct audience and marketing gets easier.
- Create a Compelling Brand Positioning In a busy marketplace, how do you stand out from the competition? No matter what your business the customer has many choices. So, how do you get them to choose you. It’s important to create a clear core marketing message that speaks to your target market and tells customers why they should buy from you.
- Follow a Powerful Marketing Strategy What new and interesting marketing methods should you add to your marketing mix? When should you introduce these methods and how will you measure the results. Planning is key for every part of business. And, it can be easy and straight forward – and a good guiding force – channeling your resources to a good result.
These key elements are the backbone of the NEW Small Business Marketing Course which starts on 13 November. Presented by Cheryl Hayman of Hayman Strategy, this short course is specifically designed to fit the time availability and needs of small business owners. Presented in three short sessions, complete with resources, templates, and recordings of each session so that you review in your own time, the course is idea for the time-poor business owner. Live interaction and Q&A means you’ll get your business questions answered by a professional, at the fraction of the cost of a marketing consultation! Some of the practical outcomes you’ll get from this crash course:
- Understand the fundamentals of good marketing practice
- Create your own marketing plan, tailored to your business
- Discover ways to measure your marketing so that you know what is working
- Uncover new and interesting ways to effectively market your business
Find out more and register for the Small Business Marketing Course on the HerBusiness website. If you haven’t yet had a chance to read the 21 Easy Ways to Market Your Business Online eBook, here’s a quick link to download it now.
