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Social media marketing is a new and rapidly-changing frontier, and businesses that can quickly interpret and respond to community feedback will be a big step ahead.
Georgie Summerhayes is the CEO of BrandData, a social media ranking system for brands that allows managers, marketing directors, bloggers and influencers to understand the “social hotness” of their brand. BrandData gathers information from millions of engagement actions (likes, shares, comments, etc.) across major social media platforms every day to update its ranking system.
In this week’s Social Media for Small Business, Suzi Dafnis and Cat Matson interview Georgie about how businesses can get the most out of the information that BrandData offers.
Listen to find out more about:
- Trends in social media
- Channels, categories, competition, and collaboration
- How engagement actions are weighted
- Micro-marketing
- Followers vs. engagement
