“Parenting in this era is hard. We all need to support each other.”
Tracey Anderson Askew is the Director of Transform Parenting. Tracey has 20 years experience and has worked with over 6,000 new parents.
Tracey’s own birth experiences ignited the passion and recognition of what an important time this is in a woman’s life. Tracey then immersed herself in the experience of parenting, and wanted to continue to grow in this space raising her own four sons – and helping others to do the same. Tracey says “Parenting in this era is hard. We all need to support each other.”
Tracey educates and supports pregnant couples to feel calm and confident about having a baby through courses, regular catch ups and referrals to health services, as well as a membership from pregnancy through the first seven years of parenting.
Tracey has found so much inside the HerBusiness Network, including a Community of other business owners, seasoned and experienced mentors and activities that inspire her to push past the upper limits and open her mind to what is possible.
Tracey is inspired by HerBusiness CEO, Suzi Dafnis, because she is savvy, strategic, generous, experienced and open hearted. “Suzi has been the spark that has ignited many other women’s businesses to grow and take off, allowing women to truly do what they love. That’s a pretty decent effort I’d say. I’m proud to be in her community.”
Who’s your favourite entrepreneur and why?
I love women in business, they tend to create businesses that really help people. I’d have to say my favourite is Suzi Dafnis because she is savvy, strategic, generous, experienced and open hearted. She has been the spark that has ignited many other women’s businesses to grow and take off, allowing women to truly do what they love. That’s a pretty decent effort I’d say. I’m proud to be in her community.
Why did you start your business and what gave you the idea?
My own birth experiences ignited the passion and recognition of what an important time this is in a woman’s life. I then immersed myself in the experience of parenting, and wanted to continue to grow in this space raising my own four sons – and help others to do the same. Parenting in this era is hard. We all need to support each other.
What do you enjoy most about running your own business?
Getting to share in the experience of welcoming a child into the world and support that family in whatever way they need. I love the workshops, the catch up sessions, the new parent groups and the therapy side of my business.
What three pieces of advice do you wish you’d been given when you started?
- Get help early – and find the right people, who will shorten your learning curve.
- Learn to read you finance reports
- Get serious and act like a professional even when you are a small operation. There is so much mediocrity around, it isn’t that hard to shine.
What advice would YOU give someone thinking about starting a business?
It’s a hell of a ride, but go for it! Apart from having children, there is nothing else that will grow you as a human, as running your own business. Being fully responsible for your financial viability is very liberating and it fills your cup of capability.
What skills and knowledge areas would you recommend those starting out in business get acquainted with quickly?
- Finances and marketing
- The ability to learn people’s names quickly and addressing them by their name. Total game changer!
What does your IDEAL business look like? Even if you’re not there yet, what would it look like if your business was ideal?
- 1 million in turn over, working 3 days a week.
- The A team, who are all self managed.
- Impacting 300-500 families per year.
What problem does being a Member of the HerBusiness Network solve for you and your business? And, how?
- Community of other business owners
- Seasoned and experienced mentors
- Activities that inspire us to push past our upper limits and open our mind to what is possible.
Learn more about Tracey and Transform Parenting.
