“I love helping entrepreneurs pay themselves a consistent wage AND still have money in the bank.”
Natalie Waugh of Financially Fit Co is a seasoned money mentor, profit strategist, and certified Profit First Professional. Her passion lies in assisting entrepreneurs in achieving financial stability while ensuring consistent paychecks and healthy financial reserves.
Natalie is a mother of two boys and has worked in finance for over 20 years. After taking a brief break to raise her children, she merged her corporate experience with life coaching, where she witnessed firsthand the financial stress many women face, especially entrepreneurs striving to make a living from their businesses.
Natalie’s business, Financially Fit Co, specialises in helping women manage their money effectively to build sustainable and profitable businesses. Through personalised 1:1 sessions, she implements systems like Profit First to provide clarity on finances, control over cash flow, and establish solid financial foundations and habits for the future. Her expertise extends to areas such as expense management, debt reduction, pricing strategies, and money mindset, ensuring business owners receive fair compensation for their efforts.
Natalie’s primary focus is on assisting small businesses and helping them get in control, by helping entrepreneurs implement the Profit First system into their businesses. Natalie finds immense satisfaction in guiding clients through the process of launching Profit First and establishing robust financial habits and cash management strategies.
Being one of the few Profit First Professionals in Australia, she seamlessly blends her extensive finance background with specialised Profit First training to provide comprehensive support. Natalie’s goal is not only to navigate her clients through business challenges but also to collaborate closely with them to optimise profitability.
Natalie offers a complimentary 15-minute Discovery Session to discuss Profit First and see if you’re ready to take the next step.
Natalie is always eager to learn and grow, especially when it comes to connecting with fellow entrepreneurs and chatting about all things business. She values drawing from others’ experiences and gaining insights into different approaches. Natalie is dedicated to supporting others in their business growth journey, helping them feel more confident and less stressed about money matters. She loves being part of a supportive community of women who uplift and encourage one another to succeed.
Natalie is a self-confessed nerd who enjoys exploring topics related to health, wellness, finance, and money.
Learn more about Natalie and Financially Fit Co.
