“As a mumpreneur, I believe it is important to love what you do and be passionate about your life. This balance creates a positive energy that reflects the progress we have made.”
Nadia Omair of Winowin Consulting embarked on her entrepreneurial journey in January 2019, right after the birth of her son. Little did she know that this beautiful journey into motherhood would become the catalyst for a groundbreaking idea that would empower small businesses and change the course of her entrepreneurial path.
Amidst the joys and challenges of motherhood, she recognised the struggles faced by small business owners – particularly women entrepreneurs like myself. The overwhelming burden of administrative tasks, marketing responsibilities, and business management weighed heavily on their shoulders, leaving little room for pursuing their passions and doing what they loved most.
Inspired by her own desire for flexibility and the realisation of the challenges faced by fellow entrepreneurs, the vision of virtually supporting small businesses was born.
It became clear to her that she could harness her diverse skills and expertise as a virtual business manager to provide a lifeline for these overwhelmed businesswomen.
Nadia helps small business owners get their time and sanity back by taking administrative, marketing, and other managerial responsibilities off their shoulders so that they can focus on doing what they love.
Nadia does this by providing one-on-one collaborative consulting and affordable virtual support solutions, enabling her clients to save money, expand their expertise, and leverage specialised skill sets to elevate their business.
Since 2019, Nadia’s journey has been an incredible adventure of empowerment, growth, and impact.
Nadia cherishes her role as a mumpreneur. Her career seamlessly blends her professional goals with the precious moments she spends with her family. Nadia says she is genuinely living her dream, embracing each day with gratitude and enthusiasm for the opportunities that lie ahead. Her journey has taught her that achieving a work-life balance is not only possible but also the key to unlocking success and joy in both spheres of life.
Three pieces of advice Nadia wishes she’d been given when she started her business:
- Start building a strong network right from the start. A robust and diverse network is the lifeblood of any successful business. It opens doors to opportunities, fosters collaborations, and provides invaluable support and guidance along the way.
- Get help and outsource right from the start. Time is a finite resource, and as you dive into your entrepreneurial journey, you’ll quickly realise how precious your time is. By outsourcing time-consuming tasks, you can channel your energy into high-value activities that have a direct impact on your business’s growth.
- Seek Mentorship instead of experimenting. Connect with experienced entrepreneurs and industry experts who can offer guidance and mentorship. Learn from their successes and challenges to accelerate your growth. This saves so much time.
The skills and knowledge areas Nadia recommends those starting in business get acquainted with quickly:
- Business Planning: Understand the basics of business planning, including defining your business model, goals, target audience, value proposition, and competitive advantage.
- Financial Literacy: Grasp fundamental financial concepts such as budgeting, cash flow management, and financial forecasting to build a profitable business.
- Marketing and Branding: Learn about marketing strategies, customer segmentation, and branding principles to attract and retain customers.
Networking and Relationship Building: Invest time in nurturing a professional network. Networking can open doors to new opportunities, collaborations, and valuable insights.
Nadia’s favourite entrepreneur is Donald Miller. She says his books have been a game-changer for her and her business! Donald’s powerful insights and marketing wisdom prompted Nadia to rebrand and rethink her entire marketing strategy. His words ignited a spark of creativity and propelled her to take action on revamping her business identity.
Nadia’s dream business envisions a six-figure enterprise with multiple income streams that can thrive independently, affording her the freedom to pursue her passions while the business continues to flourish.
Nadia finds immense value in the HerBusiness Network. She says the community of like-minded women entrepreneurs shares her goals, aspirations, and challenges.
Connecting with these inspiring individuals provides unwavering encouragement and support. Additionally, she says HerBusiness opens doors to valuable opportunities and industry insights, allowing Nadia to expand her professional horizons.
Nadia’s dedication to empowering small businesses through virtual support has not only transformed her own life but also the lives of those she touches along the way.
Learn more about Nadia Omair and Winowin Consulting.
