With over 20 years of experience in the marketing, events, and promotions industry, Kym West decided to create her own digital marketing agency, Lorna May Creative.
Being obsessed with data and having a creative flair, Kym thrives off of the everchanging online space and platform. She knows what the algorithm likes and is able to work with her clients to find their audience and transcribe that into relatable content.
She works alongside web developers and their clients to create content for their websites. Kym alleviates the stress of her clients by creating engaging content that showcases the business and fulfils all of the website requirements.
Kym is passionate about helping businesses with their online presence:
“I love to help businesses build a solid foundation for their online presence. I enjoy educating business owners so they can grow their business online, confidently.”
Who’s your favourite entrepreneur and why?
Janine Ellis. I have admired her grit and determination, even when she failed the first time. Janine picked herself up and gave it another go to reach the success she has today.
What do you enjoy most about running your own business?
The collaboration of working with such a vast range of clients.
What three pieces of advice do you wish you’d been given when you started?
- How to sell me and my services
- Create your processes
- Understand my value
What advice would YOU give someone thinking about starting a business?
Be resilient, stay passionate and never lose sight of your dream. There is so much support out there you just need to ask!
What skills and knowledge areas would you recommend those starting out in business get acquainted with quickly?
- Understand your pricing and what your weekly minimum is that you need to get by.
- Learn the process of selling well – it’s not what you think.
- Learn to network well – it is priceless
- Get to know others in your business. Net work net work and net work.
What does your IDEAL business look like? Even if you’re not there yet.
To have clients across Australia that return for my services. I would love to have a VA to help with the admin side of my business. I would love my business to allow me to travel.
What problem does being a Member of the HerBusiness Network solve for you and your business? And, how?
My problem of being able to reach a wider audience of strong women that I can work with, grow with and learn from. It opens up the opportunity of being a part of a community to minimalise the feeling of being isolated in my own business.