“I have always been ambitious and wanted to live life on my own terms”
Jayne Day of Webonize has always been ambitious and wanted to live life on her own terms. Jayne started her first business, a thriving Real Estate Property Management partnership, at the age of 26, and since that time has had two other successful businesses, including Webonize.
Jayne shares that it was actually a fellow business owner and friend that gave her the idea to start Webonize. At the time, Jayne was running a successful ecommerce store and was mentoring other business owners, sharing what she was learning about online marketing. When it was suggested that Jayne should start to charge for her mentoring it sparked an idea and Webonize was born in 2011.
Webonize is an online marketing agency and consultancy based in Australia and serving clients worldwide. Jayne is known as one of the top Facebook Ad Specialists in the online space in Australia. Jayne works with coaches, consultants, experts and service-based business owners to get more leads and sales through their online marketing efforts by offering done-for-you services, consulting and online training.
Jayne specialises in working with clients to formulate a full marketing strategy that will work for the business owner, be profitable and attractive to their target market. Jayne not only teaches these strategies, she works with clients every day implementing and tweaking these strategies and knows, through first-hand knowledge and doing the actual work, the current trends and what is actually working.
Jayne has been a member of the HerBusiness Network since 2019 and says that community and being surrounded by other like-minded business owners is so important. HerBusiness is a community that celebrates your wins and also is there for support and guidance when things aren’t going so well. HerBusiness is the absolute best community for this support and connection with other women in business.
Why did you start your business and what gave you the idea?
It was actually a fellow business owner and friend that gave me the idea to start Webonize. At the time, I was running a successful ecommerce store and was mentoring other business owners sharing what I was learning around online marketing. When she suggested that I should start to charge for my mentoring it sparked an idea and Webonize was born 13 years ago.
What do you enjoy most about running your own business?
I love sharing my knowledge and expertise with other business owners so that they can grow their business and live life on their terms. It is very satisfying to know that I am contributing to other’s success.
What three pieces of advice do you wish you’d been given when you started?
- To be successful in business there is a lot more than just strategy. Mindset and personal development plays a huge part in growing a successful business.
- Running your own business is a continual rollercoaster. There will be many rough days but there will also be so many good days. Your WHY has to be strong enough to keep you going through the bad times.
- It isn’t enough to just have a good product or service. You need to know how to sell yourself and position yourself in the market.
What advice would YOU give someone thinking about starting a business?
Do market research first. Ensure that what you want to offer is something that is wanted by your ideal clients or customers and make any tweaks based on that research.
What skills and knowledge areas would you recommend those starting out in business get acquainted with quickly?
Marketing, copywriting and lead generation.
What does your IDEAL business look like? Even if you’re not there yet, what would it look like if your business was ideal?
My business gets closer and closer to being the ideal model for me although as I get older the thought of what ideal is does change slightly. My ideal business is a mix of working 1:1 with clients while also being able to help a wider audience with my online courses and digital products.
What problem does being a Member of the HerBusiness Network solve for you and your business? And, how?
Community and being surrounded by other like-minded business owners is so important. A community that celebrates your wins and also is there for support and guidance when things aren’t going so well. HerBusiness is the absolute best community for this support and connection with other women in business.
Learn more about Jayne and Webonize.
