“Content is king. Story is everything.”
Amey Lee of Heart Content describes herself as a Brandsmith, Brand Strategist, Copywriter and Content Lover.
With a career in the communications industry that spans more than ten years, Amey is an integrated communications specialist.
In her role as a producer, she worked with clients to create some of the first branded content in Australia. Whilst at the BBC in London, she was part of a team that delivered a multi-platform environmental learning campaign throughout the U.K. and broke a world record in the process.
She’s worked in everything from Public Relations, Film and Television production and Event Management, to Advertising, Brand Management, Digital and for a little while, even Video Games.
Amey’s creative brain can turn out winning ideas and brilliant copy, whilst her strategic half is an expert in finding her client’s difference, establishing their value, identifying their audience and translating these ideas into tangible goals that help to grow the business. She knows what makes good content and believes that it starts with the right brand story.
Now, at Heart Content, Amey works with passionate business owners to build and implement powerful brand story, content strategy and copywriting so they can amplify their message and attract their tribe. Amey believes that ‘Content is king. Story is everything.’
Amey has been a member of the HerBusiness Network for almost ten years, and has been very active in the community, presenting masterclasses, attending member events and retreats, and has been in the same Growth Group for five years.
Amey loves communicating with other members and as a direct result, has won clients and gained numerous referrals.
Amey says “My business has grown. I’ve become more confident in running my business and in playing a bigger game than I was playing before I was a member.”
Learn more about Amey and Heart Content.
