Business Partnerships – Video with the founders of Ruby Cha Cha

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The multi-award winning team at Ruby Cha Cha use innovative market research to provide insights and create business stories that allow their clients to solve marketing challenges.

Ellen Baron and Kristin Hickey, the Managing Partners of the company, discuss the importance of partnerships:

  • How key roles are split between the two partners.
  • The benefits and challenges of co-ownership
  • Leadership from the staff’s perspective

Enjoy this interview with Ellen Baron and Kristin Hickey.

Watch Part 1 of this interview.

About the Author

Kristin loves to combine business smarts with fun and innovative ways of solving marketing problems. She is a quantitative and strategy specialist, has authored two books in services marketing and is a recent winner of the ESOMAR global research excellence award. Kristin established ruby cha cha to put the passion...