Effective marketing is crucial to the success of any business. Nicki Walsh understands this and, as the Managing Director of Blaze Marketing, believes in strategic, integrated and cost-effective marketing that lets businesses grow and develop. She utilises her expertise in innovative and cross-channel marketing to help individuals overcome the stress of marketing and add real value to their business.
1. 5 Simple, Low-Cost Marketing Ideas to Grow Your Business
Want an economically viable yet effective marketing plan for your company? Many business owners struggle to come up with marketing ideas that are both impactful and cost effective. In this post, Nicki talks you through five easy and economical ways to amp up your business’s marketing plan. From sales letters, newsletters and social media to quick changes to your website, they require minimum effort to achieve big results.
2. How to PREPARE for an Inbound Marketing Campaign
Inbound marketing is a new addition to the business marketing sphere but if done right, can go a long way in expanding your business and targeting your ideal customer. To make sure your campaign is carried out correctly, preparing beforehand is important. Through this post, Nicki discusses the crucial steps you need to take as a business owner to create a successful inbound marketing campaign.
3. Five Ways a Dashboard Can Improve Your Marketing Results
An important tool to determine the success of your company’s campaign is a marketing dashboard. Knowing whether your campaign was successful or not lets you evaluate the effectiveness and make changes accordingly. Nicki notes that a marketing dashboard lets you to track your key performance indicators allowing you to stop wasting time on activities that are not getting you the best results. By working on those activities that get you the best results, you will be able to maximise your return on investment and achieve greater goals.
4. Free One-Page Marketing Plan
Successful marketing requires comprehensive planning before you dive into the action. While roping in a professional advisor or consultant to help with your marketing plan can be a useful investment, not all business owners can afford these services. In such cases, relying on a pre-made marketing template can be a helpful idea. The template will guide you with your business’s marketing allowing you to focus on critical factors such as your brand, budget and target audience.
5. The Power of Marketing Momentum
Amongst the outpour of marketing pamphlets, advertisements, newsletters and emails we encounter on a daily basis, it is easy to lose your brand’s voice in the crowd. By gaining marketing momentum, companies can present their message across a range of diverse channels allowing their target audience to understand their purpose and views. To gain momentum in your business’s marketing, you need to consider long-term solutions that expand over various mediums of marketing. F
or Nicki, blogging allows her “the opportunity to write practical, useful tips and advice on marketing subjects that business owners often seem to be asking about.” She considers blogging a way to educate the market on marketing and communications and utilise her industry experience to help others.
Previously Marketing Director for a large multinational, Nicki Walsh is an award winning Fellow Certified Practising Marketer & member of the PRIA. Now the creator and Head Trail Blazer of Blaze Marketing, Nicki gives businesses of all different sizes, access to a strategic yet practical Marketing Director without the cost of a full time marketing employee. Learn more about Nicki here.
This post was co-authored by Angira Bharadwaj. Angira is currently completing a journalism internship at HerBusiness. She studies journalism at the University of Technology, Sydney.
