Wendy Coombes has been in the business of marketing for more than a few years — she started her first business when she was 10, selling bouquets of flowers door to door in the Netherlands. From there, she went on to an accomplished marketing career, including serving as the founder and chief marketing officer at Mozzee Limited, a company that manufactures, markets, and distributes baby furniture.
In 2012, Wendy founded Brite Kite Marketing. Brite Kite helps professionals across the board attract and acquire new customers through digital channels. Using smart strategies to attract, engage and convert ideal customers, Wendy and her team help clients build out a targeted customer base that’s excited about their clients’ offerings.
Wendy is passionate about all things digital, and loves using the power of the internet to help people grow their business. The firm makes use of SEO, website, social media, email, content and analytics channels to drive results.
“I love the freedom of doing what I love and that I get to choose every day.”
On her weekends, Wendy loves sailing on Sydney Harbour, as well as hiking, running and catching up with friends.
Wendy’s Advice For New Business Owners
- Passion is what ignites your ideas, but as the saying goes – a business that pays you no income isn’t a business, it’s a hobby.
- Have an exit plan. Not romantic, but essential.
- Thinking about what you want from the business forces you to look objectively at the blood, sweat, tears, and dollars you’re about to invest in your new venture.
3 Pieces of Advice Wendy Wishes She’d Benn Given When She Started
- There are plenty of words of advice that I wish I had not actually received. Someone told me to never start a service or consulting business. Worst. Advice. Ever. Look at the world we live in today. We live in a service economy. I eventually followed the courage of my convictions, but not without learning some tough (and expensive) lessons along the way.
- Focus on what you’re good at and what drives revenue. Prioritise revenue generation activities in your day. The hours I’ve wasted trying to sort out techie stuff…just call the nerd already.
- There is no such thing as a stupid question when it comes to your business financials.
Skills and Knowledge Areas That Wendy Recommends Business Owners Get Acquainted with Quickly
- Learn how to generate a cashflow forecast. If you can’t, seek help with this. It gives you immediate control over your day to day financial management, and you’ll sleep much easier at night.
We asked Wendy what problem being a HerBusiness member solved for her. Here’s what she said.
“HerBusiness, mainly through the roundtables, helps me broaden my horizons and become more courageous in starting new initiatives. It also has opened up collaborations with fellow HerBusiness members.”