About Cheryl Hayman
In October 2004, Cheryl launched Hayman Strategy in order to maximise her 21 year career working for major multi-national corporations, in Senior Marketing positions, both here and abroad. Through Cheryl’s expertise, Hayman Strategy provides a broad range of Business and Marketing Solutions assisting in developing strategic platforms and compelling branding solutions, offering competitive advantage across all media, especially social and digital solutions.
Additionally, mentoring and training are provided through Hayman Strategy. Cheryl is also a Professional Non-executive Director on a number of boards, including HerBusiness.
Before beginning her business, Cheryl managed several director roles for many organisations. Cheryl was Marketing Director for the Baking Division of George Weston Foods (Australia/New Zealand). She supervised in many areas including strategy, management, development and innovation of renowned brands such as Tip Top and Burgen.
Cheryl also spent six years with Yum Restaurants International as Marketing Director, in senior roles at KFC, Pizza Hut and Taco Bell across Australia and New Zealand.
Cheryl is a mentor on the HerBusiness Mentoring Program. There are a significant number of areas where Cheryl has great expertise and these include advertising, management, marketing, mentoring and coaching, leadership, branding and social media.
Through Cheryl’s expertise, Hayman Strategy provides a broad range of business and marketing solutions, and is a fantastic mentor for HerBusiness.
Cheryl’s Areas of Expertise
- Advertising
- Branding and Marketing
- Coaching and Mentoring
- Food, Beverages and Tobacco
- Manufacturing