“Create Your Perfect Offer” BONUS Templates
Hey. Suzi and Michelle here.
We’re excited to give you access to six of our most popular marketing templates.
These step-by-step guides have helped clients generate millions of dollars in sales from their offers, selling to more and more of their ideal clients.
Now you can create offers that sell and have you find more of the right people to do business with, without you having to scrounge around for the next step.
As a bonus, we’ve included links to corresponding Content Sells podcast episodes. So you get a mini training on how to make the most of each guide. Each episode gives you deeper knowledge on each template topic.
You’ll make fast progress with step-by-step guides to:
- identify your ideal clients
- get powerful client testimonials
- conduct insightful client interviews
- craft offers that sell (including naming and pricing and bonuses)
- create a lead magnet to build your email list and
- write email nurture sequences
Enjoy!
Suzi & Michelle
7 ESSENTIAL STEPS TO CREATING YOUR IDEAL CLIENT AVATAR
Getting clear on your ideal client is one of THE most important foundations of your content marketing. Because trying to say everything to everyone, means you end up saying nothing to no-one. As marketers, we need to understand exactly what messages will gain the attention, interest and engagement of our ideal clients.
So, how do we do that? One of the best ways we know how to get that clarity is to create a Client Avatar. This is where you document everything you know about your ideal client.
Get Your 7 Essential Steps to Creating Your Ideal Client Avatar Template
6 QUESTIONS TO ASK FOR TERRIFIC TESTIMONIALS
One of the most valuable pieces of content we all have as business owners is our customer stories in the form of case studies, client profiles and testimonials.
The challenge is that many businesses are not making the best use of these stories. And one of the most effective formats for these stories is testimonials. They are important because they: • are the best form of social proof • position you as an authority • help your prospects to like you • edify your customers • communicate vital information It’s important to gather and make the best use of client testimonials.
There are 6 questions you can ask to get terrific testimonials
CLIENT AVATAR INTERVIEW GUIDE
Doing real-life interviews with people who represent your ideal client avatar might sound weird, scary or intimidating at first, but they’re a crucial part of really understanding what your clients need and want – in their words.
Interviews allow you to go DEEP with your understanding of who you serve, how they feel and their secret issues and challenges that you can provide a solution to).
HOW TO CRAFT AN OFFER THAT SELLS
An offer is a specific thing you are selling and the way you package and present that information to your prospects. It is what your content marketing and your sales process is leading people towards purchasing.
A good way to think about what your offer is would be to think about what would appear on the order form for your product or service? If somebody purchased your product or service, what exactly are they buying?
The clearer you can be about what you’re offering, the better your sales results will be.
THE LEAD MAGNET STARTER GUIDE
Anything you offer your prospects in exchange for their contact details. It’s the thing that causes a prospect to go from being “unknown” to “known” to you.
Usually, you ask your prospect to “opt-in” to your email list to receive the Lead Magnet, There are literally dozens of types of Lead Magnets.
NEW CUSTOMER EMAIL NURTURE TEMPLATE
It is quite common for businesses to focus on email marketing to get new leads. But what happens when those leads turn into customers? Email marketing can be an extremely powerful strategy for creating loyal, happy, engaged customers right from the start.
And if you do the math, it’s often much cheaper to retain an existing customer than to gain a new one. In fact, a 5% increase in retention is equivalent to a 25-100% increase in profits, depending on what industry you are in.
We recommend you manage your customer’s experience POST PURCHASE and a New Customer Email Sequence is an important part of that process.
THE CONTENT SELLS PODCAST
For more marketing awesomeness, be sure to subscribe to the Content Sell podcast for all-new episodes.
Rare Chance to Join High-Powered Mastermind for Women Business Owners
READY TO GET MORE FOCUS, MORE SUPPORT AND MAKE MORE MONEY IN YOUR BUSINESS?
Take a look at this list…
- eCommerce business – from $100 monthly revenue to $10,000 monthly revenue (in less than 3 months)
- Sales trainer – from $0 to $45,000 in website sales (in less than 2 months)
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Out of this list which one would you like to have happen in YOUR business?
This is by far THE most responsive and supportive group I have ever been a part of… and because all the other women in this group are all experienced business owners too… it’s not only the feedback you get from Michelle and I that CAN MAKE A HUGE DIFFERENCE TO YOU… it’s also the WISE AND EXPERIENCED FEEDBACK you get from the others in the group as well.
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It’s like having YOUR OWN ADVISORY BOARD AT YOUR FINGERTIPS 24/7 and here you will be welcomed with open arms.
Apply today for the HerBusiness Marketing Success Mastermind.
