We First: How Brands and Consumers Use Social Media to Build a Better World
A social media expert with global experience with many of the world’s biggest brands, including Nike, Toyota and Motorola, Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia and Nestlé as well as a bold plan for how corporations need to rethink their strategies.
Here’s what the experts are saying about We First:
“We First lays out a movement to transform corporate America, providing plenty of food for thought for the business leaders of today and tomorrow.”
— Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com
“We First is more than a must read – it’s a must do. Buy it, act it, and most importantly – LIVE IT!”
— Gary Vaynerchuk, author of New York Times Bestseller Crush It!
“Simon is the new master of the ‘three wins’ – for your company, for your customers and for the planet. He shows us clearly that companies that mean more actually make more, turning customers into their most important evangelists. Today, values count as much as value, and Simon shows us how to find, foster and share the best of both.”
— Steve Hayden, Vice Chairman, Ogilvy & Mather Worldwide
“Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behaviour, and how they can collaborate to rethink and rework paths to true global renewal.”
— Brian Solis, award-winning author of Engage
“Few understand the power of brands and consumers better than Simon Mainwaring. In We First, he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”
— Jeff Jarvis, author of ‘What Would Google Do?’ and New Media columnist for The Guardian
“Simon Mainwaring shows how to use social technologies to create and deepen business relationships, which in turn drive profits. Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level.”
— Charlene Li, author of Open Leadership and Founder of Altimeter Group
“We First elegantly demonstrates the power of turning me into we by aligning brands and consumers as social collaborators”
— Peter Guber, Chairman & CEO Mandalay Entertainment
