This is Marketing: You Can’t Be Seen Until You Learn to See
For the first time, Godin offers the core of his marketing wisdom in one compact,
accessible, timeless package. This is Marketing shows you how to do work you’re
proud of, whether you’re a tech startup founder, a small business owner, or part of a
large corporation.
Great marketers don’t use consumers to solve their company’s problem; they
use marketing to solve other people’s problems. Their tactics rely on empathy,
connection, and emotional labour instead of attention-stealing ads and spammy
email funnels.
