Followers, subscribers, customers…
It’s easy to just look at the numbers. How many likes? How many email subscribers? How many purchases?
But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. They are looking for trustworthy tools and resources, and for someone to help them to achieve their goals.
In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.
These are the people, if you connect with them in the right way, who will become Superfans.
Whether you’re a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them.
You don’t need to change the entire world to build a successful business; you just need to change someone’s world.
People don’t become superfans the moment they find you.
They become superfans because of the magical moments you create for them over time.
