How to Find Your Breakthrough Idea and Build a Following Around It
Too many people believe that if they keep their heads down and work hard, they’ll be lauded as experts on the merits of their work. But that’s simply not true anymore. To make a name for yourself, you have to capitalise on your unique perspective and knowledge and inspire others to listen and take action.
But becoming a recognised expert is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed?
Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, Daniel Pink, David Allen, and other thought leaders, Dorie Clark explains how to identify the ideas that set you apart, promote them successfully, and build a community of followers. It’s not about self-promotion. It’s about changing the world for the better while giving you the ultimate career insurance.
