Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!
From building trust to sparking conversation to using video and other tools, authors Aliza Sherman and Danielle Elliott Smith, help readers discover all that goes into the most important aspect of today’s social marketing.
“Without genuine and meaningful engagement, any social media marketing campaign will fall flat,” said Sherman. “We’re excited to share our own experiences and numerous case studies from big and small companies to demonstrate how to use social media effectively to engage with your customers and prospects.”
“To truly engage in this space actually means you must put people first,” explains Smith. “We’re talking about connection, human interaction, showcasing your personality and the beauty of give and take: responding when your audience asks, wonders and comments. We’re thrilled to be sharing the platforms and experiences that have created such tremendous success for so many as well as the best ways for you engage with your own communities.”
Some of the topics covered in Social Media Engagement For Dummies include:
- Helping readers build and foster social media relationships with potential customers, fans, followers, and current customers
- Demonstrating how to spark actions, reactions, or interactions–and make things happen
- Exploring the fundamentals, especially for do-it-yourself small business owners and marketers
- Building trust and credibility, creating connections, encouraging sharing, using social networks to engage, and using email marketing and SEO to engage
