7 Innovative Ways to Get Customers to Check in Wherever They Are
One million new users per month. Twenty-three check-ins per second. Millions of people in every city, in every country, on every continent, and even from the Space Station are vying to become mayors of their favourite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived?
foursquare is a social, mobile networking app that empowers customers to check-in in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services.
Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionised their businesses through The Power of foursquare.
You’ll discover the ice-cream chain that heated up sales dramatically, the nonprofit organisation that raised $50,000, and the matchmaker who owes her entire business to foursquare. You’ll learn from fascinating case studies of major companies with active foursquare partnerships.
Here’s what people are saying about The Power of foursquare:
“The power to reach buyers at the exact time and the exact place they’re looking for what you offer has massive implications for all kinds of businesses worldwide. Carmine Gallo expertly shows you how to tap into the foursquare revolution, and he does it with a practical approach you can put to work in your business right now. There’s an epic swarm and it’s time for you to check in!”
— David Meerman Scott, author of Real-Time Marketing & PR
“In real estate, it’s always been about ‘location, location, location.’ This book will show you why now it’s important for everyone.”
— Matthew Shadbolt, Director of Interactive Product & Marketing, The Corcoran Group
“Gallo gets it. By using case studies from around the world, he captures the fun and the opportunity of using foursquare. I greatly enjoy Gallo’s stories of the amazing people and businesses that I know are doing it right!”
— Nathan Bonilla-Warford, Tampa eye doctor, founder, Foursquare Day
