The world of business is increasingly competitive, forcing both individuals and companies to establish a unique identity within the market. But, what is it that will propel a business to be better than their competitors? In a word: ideas.
The currency of ideas give a new landscape to business development, one which is firmly cemented in the importance of the future. And as more services are automated there is a demand for ideas which are not: these are the creative ideas and creative solutions that will drive profits in the 21st century and beyond.
Introducing Business Creativity: A Practical Guide provides innovative techniques and proven theories to help you improve your creative thinking and get more out of yourself and your business. The book covers:
- Understanding your brain and its capacity for creativity
- How to think differently with effective creative thinking tools
- Putting ideas at the heart of your business
- Reapping the rewards of a business built around ideas
Jodie Newman runs her own creative consultation business, called Creative Consulting. She is a highly experienced facilitator, trainer, and speaker who runs workshops and training for companies and individuals who want to improve their creative thinking and get more out of their working day.
