Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model – a four-step process embedded into the products of many successful companies, from iPhone to Twitter, Pinterest to the Bible App. It subtly encourages customer behaviour, bringing users back again and again without depending on costly advertising or aggressive messaging.
Based on Eyal’s years of research, consulting, and practical experience, Hooked is the book he wished had been available to him as a start-up founder. It’s written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
