Purchase Highly Recommended at McGraw-Hill Australia website and save $5. Use promo codePROFRECOM
Promo code is available until Feb 28 2014.
Learn how to seize the power of word of mouth with Highly Recommended, by Paul M. Rand. 21st century word is mouth is very dependent on social media. In this book, Paul M. Rand tells how to harness this online energy and turn it into positive brand growth for your business.
You will learn how to:
- Find out where and how your customers are talking about your brand
- Articulate your “Shareable Story” and get people talking
- Connect directly with your most influential customers
- Create compelling content to engage new customers
- Identify and neutralize negative commentary about your brand
- Build a true social business based on being the most highly recommended brand
