By Jay Conrad Levinson and Shane Gibson
100+ Weapons to Grow Your Online Influence, Attract Customers and Drive Profits
Guerrilla Marketing for Social Media introduces more than 100 free or low-cost marketing weapons and tools for engaging customers, and, ultimately, grabbing mindshare and profits away from their competition. Readers learn how to build a successful social-media campaign measured by profit rather than how many times a video is viewed or how many Twitter followers one has. Tools and weapons include blog networks (Tumblr, Posterous), mobile and location-based networks (Foursquare, Brightkite), video podcasting (YouTube, Viddler, Ustream), social networks (FaceBook, LinkedIn, Orkut, Hi5, Brazen Careerist), and numerous others.
