No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about.
Learn how to draw prospects and customers in by creating information and content they actually want to engage with. This groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.
In “Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter & Win More Customers by Marketing Less” (McGraw-Hill), Joe Pulizzi, one the world’s leading experts on content marketing, explains step-by-step how businesses can drive EPIC sales by creating content that is so helpful, so valuable and so compelling that customers can’t live without it.
“Joe lays out the objectives, principles and core strategies of content marketing in a way that’s easy to understand, inspiring and entertaining. If your company doesn’t yet realize that it’s a media company, you’re missing the most powerful way to connect with your customers,” says Julie Fleischer, Director of Media and Consumer Engagement, Kraft Foods, and 2013 Content Marketer of the Year.
Whether you’re the CMO of a Fortune 500, a digital marketer, or entrepreneur, “Epic Content Marketing” is a groundbreaking guide that provides a framework for developing a powerful content strategy that involves developing and distributing EPIC stories–for websites, blogs, and social media–that leads directly to greater profits and growth.
You’ll walk away armed with real-world tools including how-to:
- Discover and develop your content marketing mission statement
- Set up a process for creating and curating epic content
- Learn how to leverage social and email channels to create–and grow–your audience
Order your copy of the book, today.
What others say about Epic Content Marketing
“Joe Pulizzi may know more about content marketing than any person alive. He proves it in these pages.”
-Jay Baer, NYT Best-Selling Author of Youtility
“As Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share.”
-David Meerman Scott, bestselling author of The New Rules of Marketing and PR.
“If you truly want to be successful at content marketing, Pulizzi is one of the few who can show you the way.”
-MITCH JOEL, President Twist Image
“Joe Pulizzi is the godfather of our burgeoning profession of Content Marketing. He lays out the objectives, principles and core strategies of our field in a way that’s easy-to-understand, inspiring and entertaining.”
-Julie Fleischer, Director, Media & Consumer Engagement at Kraft Foods
“For those organisations struggling to create a content marketing program that drives results, Joe delivers. Again.”
-Ann Handley, Chief Content Officer, MarketingProfs
Order your copy of the book, today.
