Choose: The Single Most Important Decision Before Starting Your Business
In his new book, Choose, Ryan Levesque, shares his step-by-step methodology designed
to help both new and seasoned entrepreneurs choose a market for their new
ventures that will be predictably profitable and enable them to make a big impact.
It may be instinctual to ask “What should I sell?” or “What should I build?” when,
instead, you should be asking who. As in, who should I serve? The who is the
foundation upon which all other things can solidly be built.
In his #1 national best-seller Ask, Ryan Levesque, founder and CEO of The ASK
Method® Company shared the method he used to successfully enter 23 different
markets online. But he didn’t reveal how he chose those markets in the first place.
In Choose, Levesque demystifies that secret process, taking you through his three-tiered method to brainstorm, test, and choose the right market so you can find the
right who, that needs to be served and ultimately decide what business to start.
