They’ve set up the Facebook fan page and fired up the Twitter feed. They’re recruiting on LinkedIn. And they’re regularly reading relevant blog posts, if not blogging. Overwhelmingly, today’s business leaders are on board with having a social media presence. Yet, while busily dabbling away, many deem social media as nothing more than the latest high-tech fad. Sadly, most overlook social media’s unavoidable impact as the catalyst for the imminent death of Industrial Age best practices.
Welcome to the Social Age.
In A WORLD GONE SOCIAL: How Companies Must Adapt to Survive (AMACOM; September 2014; $24.95 Hardcover), authors Ted Coiné and Mark Babbitt celebrate the dawn of an exciting new business era: the Social Age. As successful social media entrepreneurs, the authors draw on their own experiences, as well as the triumphs and missteps of other early adopters. Yet, their book goes far beyond the specifics of social media platforms, strategies, and tactics. Opening minds to a whole new reality about how companies innovate, collaborate, hire and develop team members, serve customers, and stay profitable, they urge every business leader to open his or her mind to social as monumental change agent—and seize on the opportunities it offers for business to become more human.
Packed with compelling stories of companies that are doing social right, as well as crucial lessons from some that are not, A WORLD GONE SOCIAL offers a guided tour across this sweeping, challenging, and still largely uncharted landscape.
